MENU
SEARCHWe asked our experts about social media and QR codes. See what they had to say.
Kelly Ehlers
What are some specific tips that salons can use to build their social media presence?
>> “Building your salon’s social media presence begins with two key elements—a base knowledge of social platforms, and a strategy that fits with your salon’s business goals,” says Kelly Ehlers, president of Evoke Brand Strategies and blogger for MODERN.
“Using social media for your business gives you the opportunity to have a dialogue with your target audience on a daily basis. It’s important to keep the conversation light and fun, and vary the content. You don’t need 5,000 followers to make an impact—with social media, quantity does not equal quality. Having 40 dedicated, active followers can be more valuable than many unengaged followers. Social media is a new communication medium and a game changer for how stylists and salons develop and strengthen relationships with clients.”
Patrick McIvor
How do you suggest stylists use QR codes?
>> “I don’t use a business card anymore, I use a QR code,” says Patrick McIvor, Matrix artistic director and social media guru. People shove business cards in their pocket and lose it or wash it or forget it. But when someone scans your QR code they have all your information and you know it’s all entered correctly and they won’t lose it. “
QR codes give our clients a reason to brag about us. We asked each of our team members to pick their favorite retail product and record a two- or three-minute video on their smartphone of why they liked it and how to use it at home. Post the video to YouTube, copy the URL, then go to a website that allows you to make free QR codes—I like i-nigma.com. It puts it right into your photo library and you can print QR stickers that you can put right on the bottle.
“At home your guest can pull up a video and see their stylist describing how to use the product. And, it’s absolutely free.”
Is it better to have one or multiple staffers contributing to a salon’s social media presence?
>> “We get asked this question a lot and the answer depends on the team members and the culture in the salon,” says Valorie Reavis, Linkup Marketing specialist. “From the social media purist perspective, it’s best to have multiple people contributing to the overall social media efforts. You get multiple voices, a larger audience and ultimately greater exposure and engagement with your network. However, it can be difficult to teach accountability and the difference between personal social networking and professional.
“If you want to venture down the path of a multi-person policy, make sure to make it just that—a policy. If there aren’t guidelines in place and leadership for the initiative you could find yourself with too many different messages about your salon. Similar to your professional education, you need to consistently meet and discuss campaigns, initiatives and results to be successful.
“Whether you want multiple staffers or just one, or even outsourced, make sure you are monitoring the results with a social media management tool.”
What makes salon content worth a pause? Hairstylists Janelle Eyre, Sean Crutcher and Luis Rodriguez share how they show their work, earn guests’ trust and make posting feel manageable. You can get MORE from these artists in our upcoming webinar!
We learn some simple moves and strategies to keep the blood pumping through the muscles and limit posture problems from The Balanced Beauty Pro
Anny VanDriel, owner of Be Rosie Salon and creator of Pricing Isn’t Personal, volunteered to share a pricing presentation to beauty school students a year ago, and ended up learning more than she expected.
From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.
Sponsored by Ulta Beauty
With more than four decades in the industry, hairdresser and MODE Education founder Stan Newton has built a career around the art and discipline of cutting hair, learning the rules so he can break them.
Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
