
Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
Well-coiffed men with healthy beards are increasingly commonplace—do you know how to keep up with your clients’ facial hair and make product and care recommendations? Beards and other types of facial hair ...

Actor Joe Manganiello (photo credit: Getty Images)
Getty Images
Well-coiffed men with healthy beards are increasingly commonplace—do you know how to keep up with your clients’ facial hair and make product and care recommendations?
Beards and other types of facial hair have really come into their own in the past year or two—along with men’s grooming being on a general up-swing, keeping facial hair longer is much more mainstream.
“Men and beards are like women and their lipstick,” Lydia Sarfati, Repêchage CEO and founder. “They create a signature look.”
But with more hair comes more maintenance, and for some stylists and clients alike, beard upkeep is something of a foreign concept. Men with beard aspirations will quickly discover that their facial hair needs some love in the form of regular trims and product, and that the skin underneath will be Sahara-dry unless special care is given.

If your client is looking for advice during the growing phase, suggest taking it slow and steady and use the opportunity to up their skincare game.
“Make sure to do a gentle, yet effective, exfoliation twice a week,” Sarfati says. “Exfoliation will prevent ingrown hairs from forming and keep skin underneath smooth.” Sarfati recommends Repêchage One-Minute Exfoliating Mask or Repêchage RapideX Marine Exfoliator.
You should also suggest bar soap gets tossed in the trash. “Soap will dehydrate and dry out skin and will make the beard become itchy and flaky,” Sarfati says. Offer a gentle, foaming cleanser to clean and condition the skin and beard.

Woody’s Grooming barber Johnathan Ennis of Suburban Salon + Spa in Studio City, California, says daily beard care is a process and narrows it down to four steps:
Shampoo. “Not with a bar or a two-in-one body wash,” Ennis says. “Use a moisturizing shampoo to help keep the hair from becoming brittle.” Ennis recommends his clients beard-poo 3-4 times a week; 4-5 if they smoke.
Condition. Use a moisture-rich conditioner, but avoid contact with the skin or use a non-comedogenic variety to avoid clogging pores.
Exfoliate. Comb through the beard with a soft-bristle brush to exfoliate away excess skin and allow pores to breathe, Ennis says.
Condition—again. Finish off with some oil or leave-in conditioner in the skin down to the ends of the beard. “This will help prevent red, flaky irritated skin under your beard from forming as well as soften and moisturize your beard,” Ennis says. His favorite is Woody’s 2-in-1 Beard Conditioner.

Style by 2014 NAHA Men's Stylist of the Year Paul Pereira. Photo by Richard Sibbald
Beard hair is like any hair in that it needs to be trimmed. Your clients should get a trim from you at least every 2-3 months (sooner if they prefer) to get rid of split ends and keep the hair healthy.
Even rapper Rick Ross knows better than to let his beard dry out. In November, Ross told GQ that he can’t travel without Rich oil. “I gotta keep my beard intact,” Ross says. “I don’t wanna get up and put grease in my beard. I just want something light but also moisturized.”

MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.

"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic

Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.

Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.

Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.

From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.

A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.

From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.

This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.

Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips

Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.

Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.

Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty