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Today's savvy consumers know what a peptide is and the difference between vitamin C and E, so you'd better, too! Armed with product knowledge, you'll be able to tell clients why they need the product and how it's going to work. Convince them that you know more than someone from QVC or Sephora, because you do!
From express facials to medispa services, the demand for skin care is stronger than ever. Start building your clientele by spreading the news.
"You have to ask people to be your clients," says Annet King of the International Dermal Institute. Your best advocates are right in the salon.
Approach the owner about doing demos on busy days. Clients getting color services or waiting for their stylists have a fair amount of down time in the salon, which you can fill in with complimentary services (steer clear of the word "mini," says King). Offer a skin treatment or a hand treatment like paraffin, exfoliation or hand massage. "This is a great opportunity to introduce yourself and talk about your services," says Aea Marc, vice-president of product and business development for Bioelements.
Offer services to your colleagues, too. Showing them what you can do will make them comfortable recommending you to their clients. It also gives you the chance to hone your craft which, in turn, will build your confidence. "Pull aside the busiest stylist in the salon," suggests King. "Tell her you need clients, and ask her to introduce her clients to you. She can simply mention that the salon has skin care and then call you over to meet the client." Then it's your turn to shine; give her your best pitch! If the client is interested, escort her back to your treatment room, let her look around and then book her for an appointment.
Imagine that every time you had an interaction during the day, you handed out a business card with your information and talked a little about what you do. That would add up to a lot of potential clients! So have cards printed up and hand them out - that's networking. "Develop an entrepreneurial spirit," encourages Marc. "Start by practicing on family and friends. You have the power within yourself to build a clientele."
Take walk-ins and last-minute clients. "Be the person to take the 7:30 a.m. lip wax or the last facial on a Friday night, when no one else wants to be there," advises Marc. "If someone is sick, fill in and be available to take those appointments."
"If you're passionate about what you do, you don't mind talking about it all the time! I get cornered at parties and functions by people asking me about their skin, but that just shows that I'm doing what I should be doing," says King.
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Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
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Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
