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COLLECTION: Y2K Beauty Vibes

The fashion and cultural playground of the early 2000s booted up this collection from the ULTA BEAUTY Pro Team. 

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
June 7, 2024
A white female model with short white and blue hair.
A Black female model with pink braids.
A Black male model with locs.
A Black female model with short green hair.
A white female model with long blonde hair.
A Black female model with long yellow hair.
A Latina model with a silver jumpsuit and white boots.
A Latina model and a Black male model
An Asian female model with a Princess cut.
A white female model on roller skates.

“Makeup lead artist Deney Adam unified the look with his signature graphic eye liner and vibrant makeup, creating a fresh, contemporary facade.”—David Lopez, ULTA Beauty

CREDITS: 

Hair: Ulta Beauty Pro Team /

Makeup: Ulta Beauty Pro Team /

Hair Assistants: Ulta Beauty Design Team and Vicky Yeremchuk /

Makeup Assistants: Dmitry Potapov and Gabe Almodovar /

Photographer: Richard Monsieurs/

Wardrobe: Altorrin McIntyre /

Nails: Sarah Nguyen /

Production: ISP Creative /

1/10
2 min to read


Short for “Year 2000,” the term Y2K refers to the theory that a “bug” would wipe out all computers and turn businesses, even governments, upside down as the clock ticked over into a new millennium. Instead, a pre-emptive approach prevented this collapse, and another century of broadband innovation was started up.

The ULTA Beauty Pro Team was inspired by the influences of the early 2000s (the rise of athleisure wear, combined with hip-hop influences, on top of denim for days) in this collection created for America’s Beauty Show 2024. Leading the collaboration were Nick Stenson, David Lopez, Sean Godard, and Gilad Goldstein. 

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“My favorite part of this collection is all of the bold and beautiful colors paired with different shapes and textures that celebrate all hair types,” Lopez says. “We wanted to show an inclusive selection of the latest in hair styling, cut, and color, from the ever-trendy natural blonde to the big personality of fashion colors and varied textures and braids. Our collective vision was to create images that not only evoke an ‘I can do that!’ reaction but which also encourage beauty professionals to explore the extent of their own creativity."

CREDITS: 

Hair: Ulta Beauty Pro Team 

Makeup: Ulta Beauty Pro Team 

Hair Assistants: Ulta Beauty Design Team and Vicky Yeremchuk 

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Makeup Assistants: Dmitry Potapov and Gabe Almodovar 

Photographer: Richard Monsieurs

Wardrobe: Altorrin McIntyre 

Nails: Sarah Nguyen 

Production: ISP Creative 


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