
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
How to find the most flattering side part side part based on facial features with Eufora Global Educator and Stylist, Jeffrey Mayo.







Jeffrey Mayo
Eufora
At the 2013 Golden Globes, the sexy siren side part was worn by such beauties as Jennifer Lopez, Rachel Weisz and Nicole Richie. To get this look just right, Eufora Global Educator and Stylist, Jeffrey Mayo says it's important to find a client's "best side." To help your clients achieve this classic, glamorous style, grab your hand mirror, a piece of white paper, a comb and styling products.

Mayo recommends starting with Beautifying Elixirs Moisture Intense Shampoo and Conditioner then a spritz of Beautifying Elixirs Leave-In Repair Treatment to towel dried hair. This treatment contains oils such as Kukui Nut, Neem, Argan and Cranberry to help deliver shine and frizz control.

After drying hair, Mayo suggests these four steps to find the ideal side part:
1.) Everyone has a strong side and a weak side of their face. To find it, have your client look in the mirror and hold up a piece of printer paper to one side of the face.
2.) Now, move the paper to the opposite side and notice the features on that side as well. Move the paper back and forth between the two sides of the face until the slight differences between the symmetry of the features are noticeable.
3.) The side that has more features turned in the upward direction is the stronger side of the face. This is the side that should be kept exposed when deciding on a hairstyle, meaning the heavier side of the part should always go against the weaker side of the face.
4.) Once the side is chosen, to make a perfect side part, try combing from the outside corner of the eye in the front, to the middle center in the back to ensure symmetry in the hairstyle.
To finish the look, Mayo suggests using Beautifying Elixirs Control Crème to hold down flyaways for"invisible" styling and frizz control.
www.eufora.net

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.

Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.

Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.

The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.

Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.

Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.

Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."