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SEARCHShortly after shooting the imagery for America’s Beauty Show at McCormick Place in Chicago, the inspired Aquage team began a national six-city tour to officially launch and promote its new line, Biomega. Styles were strongly influenced by the architecture and art in each city, while the wardrobe was inspired by the Biomega products. Straying from Aquage’s signature blue shade, VP of Creative Luis Alvarez chose colorful, vintage Thierry Mugler suits to complement the locations and hair designs. This was the first editorial shoot where styles were created using the variable-hold system of Biomega styling and texturizing products: Behave, Text Me and Shake It!
Shortly after shooting the imagery for America's
Beauty Show at McCormick Place in Chicago,
the inspired Aquage team began a national six-city
tour to officially launch and promote its new
line, Biomega. Styles were strongly influenced
by the architecture and art in each city, while
the wardrobe was inspired by the Biomega products.
Straying from Aquage's signature blue
shade, VP of Creative Luis Alvarez chose colorful,
vintage Thierry Mugler suits to complement
the locations and hair designs. This was the first editorial shoot where styles
were created using the variable-hold system of
Biomega styling and texturizing products: Behave,
Text Me and Shake It!
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"With these three products in your creative
arsenal, you can create virtually any level of hold
or degree of texture," said Alvarez. Aquage
Master Artist Ann Bray also used two Aquage
products: Finishing Spray and Beyond Shine to
complete the looks.
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The primary goal for the Aquage team during any
editorial creative collaboration is to awaken and
inspire the fine artist within every
hairdresser." -Luis Alvarez
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"For this project, I challenged Ann [Bray, Master Aquage
Artist] to create a series of hairstyles that were
architecturally inspired and were as much about form as they
were about surface quality and reflectivity." -Luis Alvarez
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Photography: Luis Alvarez for Aquage
Hair: Ann Bray of Aquage
Make-up: Wanda Alvarez and Carly Campbell
Fashion: Thierry Mugler
Production: Don Wismer
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