STMNT Grooming Expands into Shave Care
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Function and Fantasy
Tools shine for Modern Fairytale, a campaign from CosmoProf and MODERN SALON. Create displays to maximize retail opportunities, and use the tools during the service to show off the magic you make with the latest technology.
May 2, 2018
Farouk Systems
1/10
3 min to read
Your tools always attract attention during a CosmoProf theme campaign, and Modern Fairytale’s iridescent colors will be especially intriguing to clients. This is a great time to encourage clients to update their technology, according to Jennifer Wilder, CosmoProf vice president, marketing.
“A pink and purple hair dryer or tote bag draws the client in, especially in May and June when people are ready to embrace this tone of spring,” Wilder explains. The Pantone color of the year, ultra violet, inspired BaBylissPRO to choose purple for encasing two popular tools, the 2000-watt Ionic Dryer with Nano Titanium technology and the lightweight Ultra-Thin Flat Iron, which has the added fairytale touch of rainbow titanium plates that conduct ultra-high heat and resist corrosion.
A cascade of prismatic pastels adorns the limited-edition tools that make up the Paul Mitchell Magic Tides Pro Tools collection, which stars the versatile Express Ion Unclipped 3-in-1, with three styling cone sizes to style waves, curls and ringlets celebrating the fairytale theme. The collection offers a color-saturated clutch bag included free with the Unclipped 3-in-1 as well as two irons, the Express Ion Smooth+ and the Express Ion Style+.
A splash of red shakes up the fairy dust when you use the CHI LAVA 1” Volcanic Lava Ceramic Pro Spin N Curl to create flawless waves and curls at lower temperatures with the push of a button. Sourced from highly effective, heat-conducting volcanic lava combined with CHI ceramic, the innovative tool creates bouncy, sleek results without any damaging effects of high-heat styling.
“The CHI LAVA Pro Spin N Curl creates the curls and waves that have had a meteoric rise in popularity over social platforms, how-to styling videos and pop culture at large,” says CHI Global Artist Rocky Vitelli. “Create a foundation of curl and organic texture before adding braids and knots to complete your Modern Fairytale looks and showcase an organic look that is very much on trend.”
As your low-tech tool, brushes double as a great impulse purchase. The Wet Brush Flex Dry Ombre comes in a fairytale-themed pink-to-blue, and Wet Brush offers a variety of theme-driven colors in both the mini and full-size versions of the Original Detangler.
Paul Mitchell, too, has mystically inspired brushes with a Magic Tides Brush Display that holds six Limited Edition Paul Mitchell Sculpting Brushes and three Limited Edition Paul Mitchell Paddle Brushes. “Hairstylists make fairytales come true on a daily basis,” notes John Paul Mitchell Systems Artistic Director of Color Colin Caruso. “We take a vision someone has in her head and put it on her head. It’s an absolute honor to play a small role in making people feel good about who they are and how they look.”
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