STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Genie and the Bottle
You’re the genie in this real-life tale! With your talents and the liquid tools from CosmoProf brands specially created for the Modern Fairytale campaign from CosmoProf and MODERN SALON, you can grant clients’ three wishes: healthy hair, on-trend style and at-home maintenance.
May 2, 2018
1/6
2 min to read
Believe in your artistry! Clients aren’t the only ones who love springtime for its cues of rebirth. You, too, experience wonder as you attend educational events and grow your creative skills. This season, the Modern Fairytale from CosmoProf and MODERN SALON, is right on trend with looks ranging from pixies and short, textured looks to half-up braids and knots over rolling waves and curls.
“The word ‘pixie’ evokes the whimsy of the Modern Fairytale,” says CosmoProf Vice President Marketing Jennifer Wilder. “We’re seeing more beauty trends that are androgynous or gender fluid, which resonates with all millennials.” Help comes from the cleansers and conditioners that provide a healthy canvas for your creations and the styling products that prep, fix and finish the look. Spring is the perfect season to remind clients that it starts with healthy hair.
“Paul Mitchell’s detoxifying shampoos and conditioning treatments get hair ready for the lightening services in spring and summer,” says Colin Caruso, John Paul Mitchell Systems artistic director of color. Farouk Systems offers a trendy tote holding three Biosilk Silk Therapy products, a brush and the CHI LAVA 1” Volcanic Lava Ceramic Pro Spin N Curl.
Aquage Volumizing Mist is a versatile tool for weightlessly delivering smooth waves and curls, random texture or strand definition, and the brand’s Biomega shampoo and conditioning duos are perfect for springtime hair health. Don’t forget hair sprays to tackle wind and humidity! The specially designed selections from CosmoProf brands give you the opportunity to create Modern Fairytale retail displays that will have clients wanting to take that bottle home and uncork the genie’s magic.
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