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GO24•7 Styling Team at Richard James

The London Collections for Men (LCM) recently finished showing looks for Spring/Summer 2016 in London, England. At Richard James on June 14, hair was styled by Antony Rawlings and the GO24•7  team.The overall look of the S/S16 Richard ...

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
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June 22, 2015
GO24•7 Styling Team at Richard James

At Richard James on June 14, hair was styled by Antony Rawlings and the GO24•7 Styling team.

1 min to read


The London Collections for Men (LCM) recently finished showing looks for Spring/Summer 2016 in London, England. At Richard James on June 14, hair was styled by Antony Rawlings and the GO24•7  team.

The overall look of the S/S16 Richard James show was based on the adventures of English poet and surrealist Edward James, a quintessential English gentleman who escaped the strictures of straight laced 1940s England for the Central American jungle. The hair look complements the vibrant, color drenched collection, and represents a "raffish rebel," full of disheveled charm.

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"The hair was intentionally undone; the key was in achieving volume and texture at the prep stage," says Rawlings.

Get The Look:

  1. Apply a small amount of GO24•7 HAIR GEL liberally to damp hair, combing through with the fingers to create natural texture.

  2. Blow dry roughly creating volume at the crown by pulling hair away from the scalp and applying heat directly at the roots. Scrunch hair for added texture.

  3. Apply GO24•7 TEXTURE PASTE throughout the lengths of the hair to create added definition, and blast try with a cold dryer to set the look.

www.go247men.com/


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