Travel Tuneups: Wellness Retreat in Portugal for a Healthier 2027
From restorative treatments to personalized fitness and nutrition, Longevity Senses Cascais offers three wellness getaways to help guests build healthier habits.
by Anne Moratto
Good communication leads to salon client retention
Earn more when you learn why clients return.
by Web Editor
July 10, 20113 min to read
AG Hair Cosmetics’ Power of the Professional Experience seminar offers insight to industry professionals on how to provide service with style and substance while being successful. Here, the company sums up the seminar’s approach.
Did you know that half of what makes stylists successful is not even related to their ability? Client retention and communication are key to maximizing your earning potential as a stylist and account for 50 percent of your success.
true value of a client
Think about the number of clients you have. Now think about how much they spend annually at your salon. It’s easy to see how fast the numbers add up and even more so when you’ve satisfied your clients’ needs.
Consider this: focus group feedback indicates that clients look forward to their salon visit because they anticipate a positive change in their look and expect to be pampered. Clients who express disappointment in their salon visit report either that 1. their stylist didn’t ask, or didn’t listen to, what they wanted, or 2. they were unable to recreate the style at home.
So what do clients say keeps them coming back?
getting the style and color they want
receiving attentive service and making them feel special
feeling they got a good value
instruction in how to use the products at home to recreate the style
Investing in your community, implementing out of the box marketing strategies, like VIP events, and rewarding and encouraging referrals can go a long way to maximizing your earning potential and growing your business.
service with the right style and substance
If 50 percent of your success as a stylist is based on ability and 25 percent on client retention, then communication accounts for the other 25 percent your earning potential. To communicate effectively, just remember the word “right.â€
R—relate to your client
I—identify your client’s expectations
G—generate excitement
H—help with the details
T—thank your clients
When relating to your client, pay particular attention to non-verbal communication. Make regular eye contact, and consider both your body language and that of your client. Identify clients’ expectations by asking questions about their last visit, current visit and daily regimen.
After listening to your client, you have a chance to shine. Describe your vision, use a color chart to recommend, show the products you’ll use to create the style and always confirm the direction with your client. Then help with the details: line up all the products you’ve recommended on your station and, as you use them, explain what you’re doing.
Never underestimate the power of thanking your client. Not only is it respectful, thoughtful and appreciative, but it’s also a point of difference you offer.
Photo courtesy of AG Hair Cosmetics. To find out more about AG Hair Cosmetics Power of the Professional Experience seminar, please call 1-888-694-8866.
Subscribe to Our Newsletter
More Career
Pretty Empowered Helps Girls Explore Careers in STEM and Beauty
YWCA Metropolitan Chicago and Ulta Beauty Charitable Foundation (UBCF) brought together 150 girls ages 9–14 for Pretty Empowered, a hands-on experience designed to build confidence and introduce girls to careers options.
by Staff
How Giving Back Helped My Salon Stand Out in a Saturated Market
Like many hairdressers, I saw opening a salon as the next logical step. But I also wanted my salon to be a little different, and needed to figure out ways to stand out in a sea of salons.
My Salon Suite To Award 375 Scholarships to Future Beauty and Wellness Professionals in Partnership with Premiere & PBA
Powered by the brand’s Suite Relief Program, a North America initiative funds education and trade show access for students across cosmetology, barbering, esthetics, nail technology, and massage therapy.
The Scroll Stopping Stylist: Strategies for In-Salon Content Creation
What makes salon content worth a pause? Hairstylists Janelle Eyre, Sean Crutcher and Luis Rodriguez share how they show their work, earn guests’ trust and make posting feel manageable. You can get MORE from these artists in our upcoming webinar!
by Anne Moratto
Why Salon Work Makes Your Body Ache & What You Can Do to Feel Better
We learn some simple moves and strategies to keep the blood pumping through the muscles and limit posture problems from The Balanced Beauty Pro
by Anne Moratto
Paying It Forward: What I Wish I’d Learned in Beauty School
Anny VanDriel, owner of Be Rosie Salon and creator of Pricing Isn’t Personal, volunteered to share a pricing presentation to beauty school students a year ago, and ended up learning more than she expected.
by Anne Moratto
Level Up Your Artistry
From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.
Sponsored by Ulta Beauty
Challenging the Rules of Haircutting: An Interview with Nashville Artist Stan Newton
With more than four decades in the industry, hairdresser and MODE Education founder Stan Newton has built a career around the art and discipline of cutting hair, learning the rules so he can break them.
by Anne Moratto
How Beauty Professionals Can Evaluate and Expand Their Service Menus
Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
by Anne Moratto
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
by Anne Moratto
Where Are Salon Suites Headed Next?
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
by Anne Moratto
Sport Clips Haircuts Hosts First-Ever Virtual Education and Career Experience for Stylists
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
by Staff
Physical Therapist Shares Best Posture Tips for Hairdressers and Nail Technicians to Prevent Neck, Back and Shoulder Pain
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
by Anne Moratto
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
How AI Can Help Independent Beauty Professionals Build Stronger, More Profitable Businesses
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
Pre-PRIDE: Finding Allies in the Beauty Salon
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
by Anne Moratto