
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Evolve Artistic Director Johnny Plant offers some upselling ideas for giving your clients pops of color with low commitment.

Evolve
How can stylists add creative color without lightening hair?
Fantasy colors are very popular, but they can be difficult to achieve and maintain.
“Fantasy hair-extensions are now the appetizer for the hair-enhancement business,” says Johnny Plant, artistic director, Evolve. “With extensions, there is no damage, fading, bleeding of color or long-lasting effects on the natural hair. Clients can mix and match colors depending on what’s going on in her life that day, week or month.”
Evolve’s Lollipops are available in nine colors and take less than five minutes to install a section without the use of
heat, glues or chemicals.
For more information on the hair loss/hair thinning segment, and page after page of content and research surrounding the category, visit modernsalon.com/hairplus. For a full HAIR+ immersion, attend the HAIR+ Summit in Atlanta September 24-26, 2017. Get more information at hairplussummit.com.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

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Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

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“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."