
Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
MODERN caught up with celebrity make up artist David Maderich (@davidmaderich) who is frequently asked to hide all kinds of things when applying make up for covers, photoshoots or ad campaigns. But sometimes it goes beyond. "As a makeup ...

MODERN caught up with celebrity make up artist David Maderich (@davidmaderich) who is frequently asked to hide all kinds of things when applying make up for covers, photoshoots or ad campaigns. But sometimes it goes beyond. "As a makeup artist, I’m constantly asked to cover tattoos for holiday family gatherings or office parties - and also weddings."
Maderich has come up with a quick Five Step process that will cover any tattoo:
STEP 1: Before applying any makeup, prep the skin/tattoo with an alcohol pad to remove any trace of dirt or oil that will interfere with the coverup process.
STEP 2: Using basic color theory as a guide, use an orange heavily pigmented concealer to cancel out any dark blue, black or green tones in the tattoo. Use a flat concealer brush and layer every inch of the tattoo with a thick even layer of orange pigment. Try Mac Cosmetics Studio Finish Skin Corrector in Pure Orange.
STEP 3: Set the orange concealer with a coating of translucent powder and let “bake” for five minutes; then use a soft powder brush to carefully remove the excess powder without disturbing the orange pigment. Try Ben Nye Classic Translucent Face Powder.
STEP 4: Next, using a Beauty Blender or cosmetic sponge, stipple on a heavily pigmented concealer that matches your skin tone exactly. Keep stippling until the tattoo is covered. If the tattoo is particularly dark, cover the tattoo in layers of concealer/powder. When tattoo is fully covered to your satisfaction, apply a generous amount of translucent powder and let “bake” for ten minutes and then gently remove powder. Try Dermacolor Camouflage Creme for coverage in many colors. Or Mehron Tattoo CoveRing a convent five -shade wheel to mix and match colors.
STEP 5: To keep the tattoo coverup waterproof and smudge proof, mist the tattoo with a light coating of a finishing spray that locks in your hard work. Try Skindinavia The Makeup Finishing Spray.
"After the party or event, use a gentle but deep cleansing wipe to remove the heavy application of makeup." Maderich suggests Dermalogica Precleanse Wipes to gently cleanse the skin.

MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.

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Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
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