Sweet Treat
Skyla Kuykendall creates lived-in color with Paul Mitchell lightener and the Demi.
How-To: Ice Crystal Platinum Blonde Pixie
When it comes to creating and maintaining cool, clean platinum blonde hair color, it’s all about eliminating warmth, producing an even result and keeping hair as damage-free as possible.
October 17, 2019
Learn how RUSK® Designer Maybe Saylor @maybesaylor delivers platinum blonde that’s pure as snow.
1/3
In partnership with
2 min to read
When it comes to creating and maintaining cool, clean platinum blonde haircolor, it’s all about eliminating warmth, producing an even result and keeping hair as damage-free as possible. Using the new RUSK® Deepshine® Brite White Powder Lightener, RUSK® Designer Maybe Saylor @maybesaylor shows how you can get it done and check all the boxes of safe and effective lightening.
HOW-TO
Formulas
Formula 1/new growth: RUSK® Deepshine® Brite White Powder Lightener + apply 20-volume Shine Enhancing Cream Developer to the regrowth. Pull through the Brite White Powder Lightener to the ends of the hair for the last 5 minutes.
Formula 2/toner: Mix 2 oz. Deepshine® Gloss Clear + 5 droppers (3/4 Cap) Deepshine Gloss Toner Beige Violet + 2 oz. Deepshine Gloss Activating Lotion
Before
STEP ONE: Determine the natural level. Here, the model is a natural Level 2 with pre-lightened ends.
STEP TWO: Section the hair around the parietal ridge, where strands are most resistant to lightening.
STEP THREE: Apply Formula 1 to the new growth from the parietal ridge downward. If you observe any existing gold banding, lighten these areas as well.
STEP FOUR: Continue the lightener application toward the front of the head. If the product begins to dry out, add more developer. Lift the hair to pale yellow, shampoo gently and towel dry.
STEP FIVE: Apply Formula 2 in a zig-zag pattern to towel-dried hair.
STEP SIX: Use the tip of the applicator bottle to complete the application and ensure complete saturation. Process 15-20 minutes. Rinse, shampoo, condition and style the hair.
Watch Maybe Saylor go with the snow and create a pure, clean, even platinum blonde.
Get a peek at Maybe’s technique for creating a luminous, pearly, neutral blonde.
Blonde from any base? Maybe Saylor shows you how.
Subscribe to Our Newsletter
More Color
Dimension, Then Gloss
Grethe Helen Sagmoen combines highlights, lowlights, and ArganID™ Glossing with Moroccanoil.
Obsession Blonde
Mike Sharkey maps out a teasylight placement with Satin Hair Color SilverLift.
Foxy Locks
Brooke Alexis pairs an Aquarely formula with targeted color placement and blonde accents.
The Seamless Blend
Shonda Sharee shares her approach to coordinating color on natural hair and extensions.
Melt Into Dimension
Stevie Meech combines lowlights, a root melt, and an all-over toner using Schwarzkopf Professional IGORA VIBRANCE.
3 Permanent Color Transitions that Rival the Fall Leaves
John Paul Mitchell Systems The Color ZERO offers effective permanent color without any of the harshness and with all of the protection. See how these artists used the line to achieve stunning, fall-inspired results.
Sponsored by John Paul Mitchell Systems
Satin Hair Color Launches Satin Sessions, Connecting Color Inspiration with Salon Technique
Satin Hair Color’s new education series debuts Expression Brunette and Obsession Blonde, with step-by-step techniques and formulas from colorist Mike Sharkey.
by Anne Moratto
From Gray Coverage to Gray Blending: Satin Hair Color on the Trend of Going Gray
Gray blending offers the best of both worlds for those stuck between wanting to lean into their grays and wanting to run from them. Satin Hair Color, known for its expertly formulated professional color, is here to provide tips and tricks for achieving the perfect gray-blending technique for your clients.
by Staff
Color Analysis: A Personalized Approach to Designing Hair Color
Using Color Analysis, a system formalized in the 1980s, these stylists create something optimized to bring out the best in their clients, while also helping them stand out with this specialty.
by Anne Moratto
10 Hair Color Challenges Every Stylist Faces and How Experts Solve Them
From tackling stubborn grays and unwanted warmth to achieving the perfect blonde, Moroccanoil Professional artists share their advice and color solutions.
Sponsored by Moroccanoil
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
ColorFest 2026: The Hair Color Formulas and Creative Techniques Everyone Will Be Talking About
Trending, fool-proof, and fantastic formulas.
4 Express Salon Add-On Services That Boost Revenue and Keep Clients Coming Back
Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
by Anne Moratto
PRAVANA Expands HydraGloss Line with Two Red-Violet Shades Inspired by the “Cherry Cola” Trend
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
by Staff
Something Special: Amelia Fugitt's Stunning Transformations
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
The Rise of “Naturals”: How Foundational Shades Are Driving Salon Growth
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
by Anne Moratto