Rodrick Samuels on The Silent Work, Modern Beauty Education and Why Empathy Wins
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
by Anne Moratto
How-To: Long to Medium Choppy Bob Makeover by Ruth Roche
It's easy for clients to slip into a cycle of long hair; they simply stretch time getting it cut and often don't know what they want to do with it in terms of bringing the length up.Pureology Artistic Ambassador Ruth Roche contends that ...
Lauren Quick・Contributor
2 min to read
It's easy for clients to slip into a cycle of long hair; they simply stretch time getting it cut and often don't know what they want to do with it in terms of bringing the length up.
Pureology Artistic Ambassador Ruth Roche contends that this is the perfect client because you have a lot of hair to work with. Roche's young client had fine, long hair, and Roche chose a youthful, loose, medium-layered cut with hidden tricks to promote volume and movement. See steps below!
Get the cut: Choppy bob makeover
The cut
STEP 1: Start with steep, diagonal parts deep in the nape area.
STEP 2: Use long strokes with a razor to establish the length; keep edges soft and light.
STEP 3: Cut hair longer in the front than on the side and back so it sweeps over the shoulder and creates movement.
STEP 4: Dry hair with Pureology Colour Stylist Root Lift Humidity-Resistant Cream Spray Mousse to create volume at roots before texturizing and finessing the cut. It's better to do the rest of the cut on dry hair.
STEP 5: Cutting hair shorter to long in the crown will help create more lift in that area.
The finish
STEP 1: Use a curling iron to create waves on the relaxed layers. Spray Pureology Strengthening Control Zero Dulling Hairspray to a section and use a large, 1-3/4-inch curling iron to wrap only the root area.
STEP 2: At the top, brick-lay sections away from the face so it moves back and looks more natural.
STEP 3: Finger-comb through to blend. The end result will be beachy and textured.
Pro tip: For blowdrying the front to one side, "Brush hair to the opposite side that it falls on and wrap the section around a round brush, rolling hair back toward the side it will fall to," Roche says. "Hit it with heat from a dryer and let it cool. When you drop the section, it will fall to the other side. It's a really easy trick to show clients, too."
View the how-to video at ruthroche.com.
Subscribe to Our Newsletter
More Career
AI Won't Replace Your Voice—Unless You Let It
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
by Anne Moratto
50 Smart Things Beauty Educators Have Told Us
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
by Anne Moratto
What Salon and Spa Professionals Need to Know About Skin Longevity
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Financial Educator Anna Manukyan Launches Masterclass for Early Career Stylists
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
6 Ways Self-Love Will Help You Crush Your Goals
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
MODERN SALON Boot Camp Heads to Austin: One-Day Beauty Business & Career Education Event for Beauty Professionals
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
How Michelle Bowden Had a Breakout Year (and How Other Stylists Can, Too)
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
Ulta Beauty and Beauty Changes Lives Launch “The Possibilities Are Beautiful” Cosmetology Student Scholarship
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
A Path for Everyone: Great Clips Salons Offer Diverse Career Opportunities
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Sponsored by Great Clips
Are Salon Suites Becoming Too Cheap? The Hidden Risks of Low Salon Suite Rent
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Keratin Complex Launches KC on Tour 2026 with Tabatha Coffey
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.
by Anne Moratto
Why Soft Skills and Client Communication Matter More Than Ever in the Beauty Industry
Modern professionalism is evolving beyond hard skills. Technical training is essential but about 85 percent of job success comes from soft skills. In a world where AI and automation are increasing, human connection becomes more valuable, not less.
by Anne Moratto
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
What Custom Notifications Tell Us About the Personalized Future of the Salon Client Experience
Personalization is no longer just the cherry on top; it’s the whole sundae. If clients don’t feel like you designed and personalized the experience just for them, they’ll find a salon that does.
Beautiful Careers Happen Here
Ulta Beauty is always innovating to meet professionals where they are. Amazing transformations happened at The Salon at Ulta Beauty in 2025, and Ulta Beauty artistry and education will be everywhere you want to go in the year ahead. Come see all The Salon at Ulta Beauty has planned for you in 2026!
Sponsored by Ulta Beauty