
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Some of the best styists in the world gathered in Rome to compete for the American Crew All-Star Challenge and the title of Global Champion. Sergiy Shapochka of Ukraine walked away with the win for this handsome finish. He shares his ...

Some of the best styists in the world gathered in Rome to compete for the American Crew All-Star Challenge and the title of Global Champion. Sergiy Shapochka of Ukraine walked away with the win for this handsome finish. He shares his steps on how to achieve it:
1. Start with the crown and section off the hair
2. Start to cut from short to long, with the longer sections in the front of the head
3. Crosscheck horizontally to ensure that the hair is even on all sides
4. Section the horseshoe
5. Cut the sides shorter - tailor them down to the nape
6. Connect the cut with the part on the crown to the temples
7. Over direct the fringe to the left and right of the temples; make sure to maintain length in the middle
8. Clean the outlines
9. Style with American Crew Boost Cream and American Crew Spray Gel

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."