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SEARCHThe three-day event offered more than 250 educational opportunities to up your skills in classes offering specific and advanced education. The North American Hairstyling Awards (NAHA) class featured NAHA winners offering participants the tips on how to win a NAHA. Business-building classes focused on how to market and grow business. The ISSE Long Beach Latino Fashion Theater offered a venue for new cut and color trends for the Latino market. The EstheticsAmerica & Wellness Pavilion devoted to skin care, cosmetics, health and wellness products, services and education offered the latest information, products and services. Continuing Education credits were also available to massage and wellness professionals along with advanced training from Cidesco USA.
The event:
The Professional Beauty Association's 2011 International
Salon and Spa Expo (ISSE), Long Beach, California
Details and highlights: More than 40,000 attendees walked the floor
to learn the latest trends, techniques, products, tools and services for the
salon and spa professional. Top trends included: coloring and smoothing services,
clipper trends, argan oil, accessories and accent pieces.
Education: The three-day event offered more than 250 educational opportunities
to up your skills in classes offering specific and advanced education.
The North American Hairstyling Awards (NAHA) class featured NAHA
winners offering participants the tips on how to win a NAHA. Business-building
classes focused on how to market and grow business. The ISSE Long
Beach Latino Fashion Theater offered a venue for new cut and color trends
for the Latino market. The EstheticsAmerica & Wellness Pavilion devoted to
skin care, cosmetics, health and wellness products, services and education
offered the latest information, products and services. Continuing Education
credits were also available to massage and wellness professionals along with
advanced training from Cidesco USA.
Celeb sightings: Industry celebrities Kim Vo, Nick Arrojo, Brig Van Osten
to name a few were in attendance. Top film stylists Sacha Quarles and Pierce
Austin were found checking out the Malibu MakeOver Crystal Gel Normalizer,
while John Simpson, Damien Carney and Charlie Price taught the latest in cut,
color and design. Tabatha Coffey stopped by to sign copies of her new book It's
Not Really About The Hair. Sherri Jessee taught a class and did make-up on
Nancy O'Dell, Rusk spokesperson and Entertainment Tonight host, who was
there to cover the show.
Crowd pleaser: There was a frenzy at the OPI booth when-on day
one-they ran out of "Shatter," the crackly black lacquer made famous by
Katy Perry. Thousands of bottles were delivered the next day, and sold out
again by the afternoon!
Maggie Mulhern chats with Tabatha Coffey
for MODERN SALON TV.
Nick Arrojo was one of
dozens of key educators
performing at the International
Fashion Theater.
Education and demonstrations were held
on stages throughout the show.
What makes salon content worth a pause? Hairstylists Janelle Eyre, Sean Crutcher and Luis Rodriguez share how they show their work, earn guests’ trust and make posting feel manageable. You can get MORE from these artists in our upcoming webinar!
What makes salon content worth a pause? Hairstylists Janelle Eyre, Sean Crutcher and Luis Rodriguez share how they show their work, earn guests’ trust and make posting feel manageable. You can get MORE from these artists in our upcoming webinar!
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Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
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Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
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Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
