The three-day event offered more than 250 educational opportunities to up your skills in classes offering specific and advanced education. The North American Hairstyling Awards (NAHA) class featured NAHA winners offering participants the tips on how to win a NAHA. Business-building classes focused on how to market and grow business. The ISSE Long Beach Latino Fashion Theater offered a venue for new cut and color trends for the Latino market. The EstheticsAmerica & Wellness Pavilion devoted to skin care, cosmetics, health and wellness products, services and education offered the latest information, products and services. Continuing Education credits were also available to massage and wellness professionals along with advanced training from Cidesco USA.
Maggie Mulhern・Beauty and Fashion Director, MODERN SALON
The Professional Beauty Association's 2011 International
Salon and Spa Expo (ISSE), Long Beach, California
Details and highlights: More than 40,000 attendees walked the floor
to learn the latest trends, techniques, products, tools and services for the
salon and spa professional. Top trends included: coloring and smoothing services,
clipper trends, argan oil, accessories and accent pieces.
Education: The three-day event offered more than 250 educational opportunities
to up your skills in classes offering specific and advanced education.
The North American Hairstyling Awards (NAHA) class featured NAHA
winners offering participants the tips on how to win a NAHA. Business-building
classes focused on how to market and grow business. The ISSE Long
Beach Latino Fashion Theater offered a venue for new cut and color trends
for the Latino market. The EstheticsAmerica & Wellness Pavilion devoted to
skin care, cosmetics, health and wellness products, services and education
offered the latest information, products and services. Continuing Education
credits were also available to massage and wellness professionals along with
advanced training from Cidesco USA.
Celeb sightings: Industry celebrities Kim Vo, Nick Arrojo, Brig Van Osten
to name a few were in attendance. Top film stylists Sacha Quarles and Pierce
Austin were found checking out the Malibu MakeOver Crystal Gel Normalizer,
while John Simpson, Damien Carney and Charlie Price taught the latest in cut,
color and design. Tabatha Coffey stopped by to sign copies of her new book It's
Not Really About The Hair. Sherri Jessee taught a class and did make-up on
Nancy O'Dell, Rusk spokesperson and Entertainment Tonight host, who was
there to cover the show.
Crowd pleaser: There was a frenzy at the OPI booth when-on day
one-they ran out of "Shatter," the crackly black lacquer made famous by
Katy Perry. Thousands of bottles were delivered the next day, and sold out
again by the afternoon!
Ad Loading...
Maggie Mulhern chats with Tabatha Coffey
for MODERN SALON TV.
Nick Arrojo was one of
dozens of key educators
performing at the International
Fashion Theater.
Education and demonstrations were held
on stages throughout the show.
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
From working backstage at multiple Paris Fashion Week shows to collaborating on four creative collections and expanding her international stage work, Michelle Bowden has had an incredible year of growth. Here, we break down her approach that drove her momentum, offering a framework for stylists looking to elevate their own careers.
This marks Ulta Beauty’s first scholarship partnership with Beauty Changes Lives, building on years of enthusiastic support for the organization and its mission.
Locally owned Great Clips salons offer a wide variety of career opportunities, competitive compensation, supportive salon teams and opportunities to grow your skills, both technically and professionally.
Salon suite consultant Karen Kaminski explains why cheap salon suite rent can destabilize the salon suite business model and why value-based pricing may be a smarter strategy.
Keratin Complex is taking education on the road in 2026 with the launch of KC on Tour, a live event series featuring industry icon and salon business coach Tabatha Coffey.