
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Have you noticed some old school products, tools and techniques are making a comeback? Pincurls? Roller sets? Liquid color? When placed in the right hands, liquid color can create modern and fresh finishes on all hair types and textures. To ...

Have you noticed some old school products, tools and techniques are making a comeback? Pincurls? Roller sets? Liquid color? When placed in the right hands, liquid color can create modern and fresh finishes on all hair types and textures. To celebrate the versatility of liquid color, Clairol Professional is relaunching its famed Liquicolor Permanente.

Model Sarah had a natural level-4 regrowth with faded, brassy color throughout the lengths and ends. She came to the casting looking for a cooler shade and an overall “cool” finish. Who better than Kiyah Wright, celebrity hairdresser and Clairol ambassador and the queen of “cool” to make that happen? Wright appreciates the ease of delivery of liquid color that allowed this transformation to take place quickly and efficiently. “Sometimes its just some tweaking that can make a big difference, and liquid color is great for the quick fix,” Wright says. “In this case it was a combination of balayage and proper formulation that made this color pop.”
Check out the Modern Sombre How-To here.

“Sometimes it’s good to keep things a bit complicated,” Wright says. “The thought, or fear, is that clients may try to recreate a simple color design at home. By placing different formulas on different areas of the hair, the client not only appreciates formulation, but professional application.”
Wright points out that heavily textured, thick dense hair requires heavy saturation. “Liquid color is particularly practical for saturation,” she says. “It’s quite efficient.”
Model Ashley arrived with existing highlights on her natural level-5 hair looking for something more exciting. After an intense consultation, Ashley agreed that a striking red shade would better complement her skin tone and help in her modeling career.
Get the Coloring Texture Hair with Liquid Color How-To here.
"Liquid color may have an old-school image, but today many colorists are using these classic products to create beautiful looks for their clients." —Kiyah Wright

Hair: Kiyah Wright for Clairol Professional
Assistants: Julie Cornejo, Veronica Arzio, Kenneth Collins and Caroline Kim
Photography: Roberto Ligresti
Makeup: Eric Allen
Fashion Styling: Alejandro Peraza

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.

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Sponsored by Wella

Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.

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Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe

Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe

Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.

An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."

Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.

In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.

Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.

Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.

Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.

Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.