
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
After narrowing thousands of Wedding Belles submissions to 10 semifinalists, they were tasked with creating an adorned wedding look. Our Artist Collective judges and editors picked their five favorites. See the finalists and their creations here.





Alisha Jared, @alishajaredhairartistry: Jared used a twisting technique, using texture powder to give me the texture needed to pull the twists apart and separate everything for an airy feel. She then wove the twists together and directed the style to one side.
@alishajaredhairartistry
After narrowing thousands of Wedding Belles submissions to our 10 semifinalists, the 10 talented stylists were tasked with creating an adorned wedding look. Our Artist Collective judges and editors picked their five favorites!
The five finalists not only earn major bragging rights, but they also receive our sponsor challenge box packed with top-notch products and tools from some of our favorites—HairUWear Professional, Scruples, Keune Haircosmetics, and Bio Ionic.These pro beauty brands pulled out all the stops to gift this group with the goodies to help up their styling business and create polished, picture-perfect finishes.
Congrats to our five finalists:
Alisha Jared@alishajaredhairartistry
Kristina Beaty@theglamtech
Anaa Khan@hairbyanaak
Haley Garber@beautybyhaleygarber
Alexandra Wilson@alexandralee1016
The finalists have ONE MORE challenge before one of them is named the grand-prize winner—and they have to use at least TWO products from the Challenge Box we're sending their way, and major bonus points will be rewarded for using at least one product from each brand included in the box.
See the finalists' entries from the second challenge, and stay tuned as our they submit their next challenge for a chance at the grand prize. On March 6, public voting opens, and you'll decide who our big winner is!
GUESS WHAT! Win some of the amazing prizes our finalists are snagging by entering our Wedding Belles giveaway—the winners go home with jaw-dropping loot.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

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Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.

Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."