Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
New Dawn Collection: 5 Hair Color Formulas and Techniques Inspired by Strong Women
New Dawn by Keune Haircosmetics features look after look inspired by REAL women. Get the formulas and techniques featuring new shades of Keune’s Tinta Color permanent hair color and Semi Color, a demi with durability.
April 3, 2017
Fired Up Violet created with Tinta Color 7.77.
1/6
2 min to read
Keune Haircosmetics continues its celebration of true beauty with the launch of the New Dawn Color Collection featuring five hair coloring techniques and new shades of Keune’s Tinta Color permanent hair color and Semi Color, a demi with durability.
“True Beauty is about real people—strong women with real hopes, dreams, personalities and styles who have changed their lives,” says Rachael Hoffman, vice president of marketing and brand development for Keune Haircosmetics North America. “Our New Dawn Color Collection is all about new beginnings, too. It’s about the transformative power, strength, confidence and beauty a woman creates when she changes her life and becomes the best version of herself—with a little help from her hairdresser.”
The New Dawn campaign tells the stories of six strong, uniquely beautiful women who are going through major changes in their lives, leading them to change their hair color. Each new Keune shade is a source of empowerment for these women.
The collection features five new shades plus one new neutralizing product:
Fired Up Violet (Tinta Color 7.77) Medium Violet Blonde, a strong purple
Upbeat Beige (Semi 7.18) Medium Metallic Blonde, a modern shade of blonde
Confident Copper (Tinta Color 9.04) Very Light Copper Blonde, a soft blorange hue
Fearless Lilac (Semi Lilac), a cool-toned lavender
Daring Dark Blonde (Semi 6.19) Dark Matte Blonde, a deeper blonde shade.
Unstoppable Blonde created with Neutralizing Blonde Spray. This professional-only product is perfect for neutralizing after a lifting service. The violet/blue-based product can be sprayed directly onto the hair to neutralize yellow tones. It’s perfect for use before applying Keune Semi Color or Color Craving.
Keune’s Tinta Color is a comprehensive line of more than 100 shades, offering 100% gray coverage, long-lasting results and shine. Triple Color Protection technology helps pigment bind to the hair structure with LP 300 color stabilizer and offers UV protection from color fading.
Keune’s Semi Color offers a demi with durability. Available in more than 50 intermixable shades, this ammonia-free line creates intensive tone-on-tone color that covers up to 70% gray. High-quality Silsoft Technology (functioning silicone wrapped in a proteinized gel) provides deep hair conditioning and nourishment, while the LP 300 color stabilizer firmly fixes pigments to the hair structure, ensuring long-lasting hues.
Subscribe to Our Newsletter
More Galleries
Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Meet Wella's New BlondorPlex 9 with Built-In Metal Purifier
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
milk_shake Presents “LAMINAR” Collection by Shelley Lane, milk_shake Global Artistic Ambassador
milk_shake proudly celebrates Global Artistic Ambassador Shelley Lane and her latest editorial collection, LAMINAR.
Meet Wella's New SmoothFiller Service
Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella
Perfect Celebrity: Ulta Beauty Artists on Treating Every Client Like a Star
Justin Toves-Vincilione and Mat Wulff, creative directors and the hair, makeup leads on this Ulta Beauty shoot, say the goal of each service is to provide the client with star treatment, while also remembering that the beauty professional is a star in their own light.
by Anne Moratto
EDGE Academy Unveils “GlassCandy,” a Six-Look Collection That Blends Precision With Ease
Building on last year’s Neon Arcade, GlassCandy shifts from neon to daylight with softer movement, confident shape, and wearable polish, created by Creative Director Anthony Edge and the EDGE Artistic Team.
by Anne Moratto
Golden Threads: Oribe’s Gilded Gift Sets
Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
Sponsored by Oribe
Celebrating an Icon: Oribe Dry Texturizing Spray
Fifteen years after its debut, Oribe’s Dry Texturizing Spray remains a true styling icon. From backstage at fashion week to behind the chair, this cult favorite continues to define volume, texture, and effortless glam for a new generation.
Sponsored by Oribe
A-Temporal 01: A Collection by Sebastián Forner and Víctor Fernández
Sebastián Forner and Víctor Fernández present A-temporal 01, a hairdressing collection born from the pulse of the street and the wealth of experience gained through years of observing, listening, and adapting to real clients.
Lloyd Court’s “Raw” Inspires Colorists with Creative Placement and Storytelling
An award-winning British colorist, Court says this collection was created to help colorists "utilize natural lift to create beautiful images."
by Anne Moratto
Olivia Garden Unveils Dream Hair Lookbook: A Vision of Timeless, Effortless Beauty
Classic meets current in a lookbook designed to inspire — and achieve — the hair of everyone’s dreams.
Peter Gray Elevates Men’s Grooming in New Editorial for OWAY
In one of his most recent project, Gray directed the hair for an OWAY Men’s Editorial, a striking visual story captured by photographer Stockton Johnson.
by Anne Moratto
No Glam Wasted: Mentorship Meets Sustainability in a Forest-Set Photo Collection
Beauty, fashion, and environmental consciousness converge in a cross-discipline collaboration at Bankhead National Forest.
Gaining Momentum: NAHA Finalist Collection for Styling and Finishing
Breanne Gershon, a Canadian hairstylist, makeup artist, and educator, is a finalist for Styling and Finishing.
by Anne Moratto
Spirited: A Colorful Collection by Carol Ritchie
Bold and bright, this is UK stylist Carol Ritchie's Spirited collection.
The 2025 CHI Harmony Collection by Mego Ayvazian
Farouk Systems' Mego Ayvazian, Vice President of Education and Shows, is proud to introduce the 2025 CHI Harmony Collection.