
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Find out who won the 2019 Party Pretty holiday styling contest, plus get inspired by the other finalists' last entries using HairUWear Pro clip-in extensions.





For her final entry, Sara Ortega used Kenra Professional 25 Spray on roots and teased entire head. She used HairUWear extensions in “uptown brown, undercover red, and she thinks she’s blonde” to give the hair more volume and dimension. Curled hair within a 1.25 curling iron.
Sara Ortega
Our top-five finalists were sent a Challenge Box with clip-in extensions from HairUWear Pro. They were tasked with using the extensions in their final New-Year's-Eve-inspired submission.
Once submitted, voting was opened to the public, with MODERN editors and Party Pretty Artist Connective judgesSydney Lopez (@sydneyannlopezhair), Alison Valsamis (@braidedandblonde), Natalie Thomas (@bridal_bynatalie), Melanie Sorrow (@melaniesorrowhair), and Shelby Weatherholtz (@shelbyweatherholtzhair) weighing in.
Along with major bragging rights, this group of 5 finalists will receive incredible prizes, including a gift box packed with goodies (it’s seriously PACKED) from some of our favorites—Manic Panic Professional, Evo, Pureology, Goldwell, Moroccanoil, Ouidad and Alterna. These pro beauty brands pulled out all the stops to gift this group with the goodies to help up their styling business and create polished, picture-perfect finishes.
Ultimately, Kayla Nelson was named the 2019 Party Pretty winner! As the grand-prize winner, she will...
Be included in features and takeovers on our social media pages.
Be recognized in MODERN SALON magazine
Receive MAJOR products and tools from professional beauty brands.
Congrats to Kayla!
Want your chance the compete? Stay tuned for our bridal styling contest this spring!

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

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Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

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Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."