Redken sponsored a variety of looks this NYFW, creating men’s hairstyles for the Raf Simons, Coach and Ralph Lauren fall/winter 2018 shows.

Raf Simons Inspiration:
“We’ve characterized the guys this season at Raf based on the movie Christiane F. We’ve given trims, we’ve cut bangs, … its individual,” says Global Creative Director Guido Palau. “It is not one look; it’s a bit more edgy and individual. The finish is a bit lived-in and matte.”

“The color comes from the idea of a subculture. There was a need to make the color look raw. It shouldn’t look too polished or too perfect. You first have to give the color life, then you take it away. You want the color to look lived-in, and you can’t do that on the first try. I used the new Redken Color Gels Lacquers for the red color and layered them to get my desired effect. To get the blonde, I used Redken’s Flash Lift to take him from a dirty blonde to a brighter blonde.” – Redken Global Color Creative Director Josh Wood

GET THE LOOK - THE STYLE:
1. Prep hair with the Redken Color Extend Bonder Kit. Allow hair to air-dry.
2. Rub a quarter-sized amount of Redken Brews Clay Pomade through palms and evenly distribute throughout the hair to give a piecey, semi-matte texture.

GET THE LOOK: COLOR
1. On Virgin Hair: ½ inch away from scalp on Zone 1 apply 1 ¾ oz 7RO Marigold Redken Color Gel Lacquers + ¼ oz 5RB Manzanita Redken Color Gels Lacquers + 2 oz 20 Vol Pro Oxide Redken Cream Developer.
2. On Zone 2 & 3 apply 1 part 7RO Marigold Redken Color Gels Lacquers + 1 part 30 Vol Pro Oxide Redken Cream Developer.
3. Processed for 35 minutes
4. Pre-treat, then shampoo and condition with the Redken Color Extend Bonder Kit.5. Glossed Zone 2 & 3 with 1 part Redken Shades EQ Gloss 08C Cayenne + 1 part Processing Solution

GET THE LOOK - THE STYLE:
1. Prep hair with Redken Color Extend Bonder Kit. Allow hair to air-dry.
2. Rub a quarter-sized amount of Redken Brews Clay Pomade through palms and evenly distribute throughout thhair to give a piecey, semi-matte texture.

GET THE LOOK: COLOR
1. Apply to Zone 2 & 3: 2 oz Redken Flash Lift + 2 oz 20 Vol Redken Pro-Oxide Cream Developer + 8 ml Redken pH Bonder

Coach Inspiration:
“We’re doing these cool, low, 70s bangs and sideburns. It’s very cool and undone, with a lot of texture. The guys and girls in this show are designed to look like they’re from the same cult.” – Redken Global Creative Director Guido Palau

GET THE LOOK:
1. Apply a large amount of Redken Brews Cream Pomade throughout the hair to add piecey-ness and a rocker-chic vibe.
2. Using fingers, separate the hair out to keep it a bit more sectioned and piecey.
3. Set the hair with a few spritzes of Redken Brews Hairspray.
4. Once dry, set again with additional spritzes of Redken Brews Hairspray and Redken Shine Flash 02 for a glossy finish.

Ralph Lauren Inspiration:
"Movie star glam. We’ve transformed the men into stylish old movie stars.” – Redken Global Creative Director Guido Palau

GET THE LOOK:
1. Prep hair by washing with Redken Brews Daily Shampoo and Conditioner.
2. Create a side part using a comb on the left side of the hair.
3. Blow-dry the hair back at the side part to create volume at the top.
4. Apply a quarter-sized amount of Redken Brews Cream Pomade throughout the roots to the lengths to create the vintage-inspired shape and to hold the hair in a backwards direction.
5. Finish with a few spritzes of Redken Brews Hairspray to lock in the style.