
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Redken Global Creative Director Guido Palau highlighted the individual styles and natural hair textures for Victoria Beckham.

This season, Redken Global Creative Director Guido Palau capitalized on natural texture at Victoria Beckham’s Fall/Winter 2018 Show.
“Victoria has cast much more individual girls for the show this season. She’s embraced each girl based on who they are, and what they bring to the clothes with their individual style and their natural beauty. I’m prepping the models with Redken All Soft Shampoo and Conditioner, then adding in the Redken No Blow Dry cream once towel-dried to enhance each girl’s natural texture, whether they have short hair, long hair, curls or texture.” – Redken Global Creative Director Guido Palau
GET THE LOOK:
Prep hair by washing with Redken All Soft Shampoo and Conditioner.
Towel-dry.
Add in a quarter-sized amount of Redken No Blow Dry cream based on your hair type and evenly distribute through your lengths and ends.
Allow hair to air-dry naturally to bring out your own natural texture, scrunching if needed.
Use your fingers to smooth down your hair line and add in a tiny bit of Redken No Blow Dry cream once dry to tame any additional frizz.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."