Redken Brand Ambassador Rodney Cutler transported seven models directly into the heart of Wakanda using Redken products, including the new Redken All Soft Mega Shampoo and Conditioner, at the Marvel Black Panther NYFW presentation.

“We wanted to create looks that would represent the clothes from the movie in a fashion-week way," Cutler said. "We wanted the elements of the movie to be represented, and braids were very present in the movie, so I collaborated with two of the designers to incorporate braids into the final looks. Now more than ever, the influence of both fashion and the red carpet is having more and more blurred lines across entertainment and street style. Looks are taken from the runway and used in real life, and vice-versa, and individuality is embraced across all channels.

"We also celebrated each model’s individual beauty in this presentation as the models were cast for their individual looks, so we played off of the models’ unique beauty while representing each of the designers that they wore at the event.” 

The designers at the event included Cushnie et Ochs, Ikiré Jones, Sophie Theallet, Fear of God, Chromat, TOME and Laquan Smith.

GET THE LOOK: CUSHNIE ET OCHS’ BRAIDED CROWN  –

• Prep hair with Redken All Soft Mega Shampoo and Conditioner to soften and hydrate strands. 

• Allow hair to air-dry.

• Center-part hair using fingers, then apply a combination of Redken All Soft Mega Hydramelt and Redken Glow Dry Style Enhancing Blow-Dry Hair Oil throughout lengths and ends to add moisture and shine to hair.

• Blow dry smooth and incorporate the product into strands. Once cooled, flatiron hair to get a smooth and sleek look.

• On either side part, use a comb to section out 1/5 of hair on both sides and begin to braid these sections starting at the crown to the back middle of head. Secure with a bobby pin.

• On both sides of crown, create an extremely fine 1/5” scalp braid, moving down hair line towards ears until you run out of hair. Secured each thin braid underneath ear with elastics.

• Section off the top 1/3 of hair and clip it up.

• Pull remaining lengths into a low-sitting ponytail.

• Take the remaining 1/3 of hair and smooth it back into a second ponytail on top of the first, securing all together with a hair elastic. This helps to contour the temple area and gives a high-fashion effect.

• Flatiron lengths several times to get a smooth, shiny effect.

• Finish with a heavy coat of Redken Fashion Work 12 hairspray for hold.

  

GET THE LOOK: LAQUAN SMITH’S HIGH, BRAIDED PONY:

• Prep hair with Redken All Soft Mega Shampoo and Conditioner to soften and hydrate strands. 

• Apply a combination of Redken All Soft Mega Hydramelt and Redken Glow Dry Style Enhancing Blow-Dry Hair Oil throughout your lengths and ends to add moisture and shine to your hair.

• Blow dry hair towards the back of your head in an upwards motion to get the ideal root direction for a high ponytail. Allow hair to cool.

• Straighten hair using a flatiron to get a sleek ponytail.

• Apply a small amount of Redken All Soft Mega Hydramelt and Redken Glow Dry Style Enhancing Blow-Dry Hair Oil for added shine and control.

• Pull hair back into a high ponytail and secure several times with an elastic for the ultimate hold.

• Section off three equal sections of hair in the ponytail and create three braids about 4 inches long. Secure them all with an elastic.

• Flatiron remaining lengths one more time to help smooth and create a whip-like effect.