
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
Oribe Hair Care's Dry Texturizing Spray is the hero product behind these updos, french braids and bubble buns. Get the steps on how Saretta Bowerman created the looks and her inspiration.

Oribe Hair Care invited its network of stylists and salons to celebrate the brand’s 10-year anniversary by creating a striking collection using the cult classic Dry Texturizing Spray.
The challenge: Capture multiple looks on camera using Dry Texturizing Spray that are worthy of a MODERN SALON feature.
The big winner: Saretta Bowerman, owner and stylist at Blue Water Salon in Naples, Florida.
Bowerman was inspired by the packaging of the 10th anniversary edition of the product as she developed her collection.
“I wanted to emulate the shapes of the sequins that cover the bottle in the hair, while also carrying over the color theme of gold and black with hints of texture,” Bowerman says.
“Saretta’s collection has it all: glamourous, yet trendy and wearble, styles featuring her signature styling techniques,” says MODERN SALON’s Editor in Chief Alison Alhamed, who judged the contest. “These looks stand the test of time yet are so on-trend for today’s special-occasion client.”

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

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With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.

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Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.

Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.

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Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.

Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."