
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
With the world of barbering and men's grooming continue to rise in popularity, the need for great barbering education is more important than ever. Pivot Point decided to introduce its new program, Fundamentals: Barbering, as a way to challenge the status quo.











Pivot Point
With the world of barbering and men's grooming continuing to rise in popularity, the need for great barbering education is more important than ever. Pivot Point decided to introduce its new program, Fundamentals: Barbering, as a way to challenge the status quo.
The creation of the program began with research alongside barbers and cutting experts from around the world. A team of Pivot Point educators collaborated with barbering experts including Sofie Pok, Chris Foster and Anthony Giannotti as they developed the program.
The team knew they wanted to create a dynamic education. Although techniques, looks and equipment trends can change, Pivot Point still believed that professional barbers needed a solid technical foundation that would allow them to pick up skills quickly and with proficiency.
“We wanted to be sure that when we provided barbering education, it would totally surpass the expectations of the barbering community and meet the demands of today’s learners,” said Jennifer Eckstein, Pivot Point Sr. Director, Global Marketing & Business Development. “Because barbering education had not been presented differently in a very long time, Pivot Point’s focus is on the success of today’s generation of barbers, schools and the success of barber shop owners everywhere.”
Among the insights incorporated into Pivot Point's Fundamentals: Barbering was the realization that although barbering is a craft for cutting, dressing, grooming, trimming, styling and shaving, it is also an art form and culture that strives for perfection, artistry, individualism and technique. These aspects can be challenging to those wanting become a barber.
The program follows a process that promoted exploration, engagement, experience and expansion. It also aims to help build the students' self-esteem so they can connect their skills to what will be expected once they're in the barber shop. The program is designed so that the students will know how to be resourceful and creative in their businesses.
In addition to these life lessons, Fundamentals: Barbering will cover a variety of areas including science, business education, client-centered design, foundational cuts, taper cuts and fades, style, shaving and beard design.

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

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