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Power to the Tools: Olivia Garden Gives the Spotlight to Brushes
2017 marks the golden anniversary for Olivia Garden. As the iconic brush and tool manufacturer celebrates 50 beautiful years, its newest collection reflects the versatility of the brand, and the results achievable through quality tools.
July 5, 2017
“Textured hair is generally sensitized, naturally drier and can be brittle,” Elias says. “The more texturized the less you should pre-dry. I’m a big fan of doing multiple slow, steady passes and pulling with tension, as opposed to blasting with heat.”
Apply a leave-in conditioner and mousse on damp hair. Gently brush and detangle with the Olivia Garden iDetangle hair brush. Blow dry on-base with the Olivia Garden Ceramic+ion Speed XL round brush. Mist with hairspray once set. Brush out with the Fingerbrush to revel the curl in the shape. Use the Olivia Garden Style-Up teasing brush at the crown. Apply a lightweight spray gloss and smooth the surface with the Olivia Garden Supreme Boar brush.
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Hair: Steve Elias; Assisted by: Carrie Bailon; Makeup: Sherrie Long; Fashion styling: Liz Baca, Photography: Will Taylor
Anne Maza oozes passion for her Olivia Garden brand, and is proud of the time, attention and detail that goes into each element of each tool that hits the market.
“Brushes are often left out of the storyline—liquids, color and appliances get all the glory,” says Maza, whose parents Jean and Micheline Rennette founded Olivia Garden in 1967. “Yet these tools are what captures a flawless finish.”
NAHA-winning editorial stylist Steve Elias, who collaborated with Olivia Garden on this Power to the Tools collection says in movies, often the attention and glamour is given to the actors but not the crew.
“That’s what happens to brushes and combs—we take them for granted,” Elias says. “Yet you can’t have a frizz-free, perfect flatiron without a heat-resistant comb, and you can’t do beautiful Instagram waves without an amazing blowout first. Even pristine hair color doesn’t pop unless it’s reflective and properly smoothed.”
So Maza and Elias set out to create strong, iconic shapes that puts tools in the spotlight and reflects the versatility and power of Olivia Garden brushes. Throughout the months of planning the concept, the team flirted with looks that evoked femininity and strength. Notions of warrior women and goddesses became reoccurring themes.
“Olivia Garden has stood the test of time by sticking to what’s important: producing quality brushes that are both functional and beautiful, and always putting the hairdresser first,” Elias says (see his top 5 tips for selecting the right brush here).
See more how-tos from Olivia Garden here and learn more about brush and tool selection, and styling and finishing techniques, by attending Olivia Garden education. Find the class schedule at oliviagarden.com
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