
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
Multi-colored hair is a culture shift, not a trend. Once, you could only have variations of blonde, brunette and red. Now, every color of the rainbow is available for individuals to express themselves. Pulp Riot stylists Alexis Thurston and Rickey Zito give us the details on creating this lived-in lavender hue.

Color: Alexis Thurston and Rickey Zito | Styling: Alexis Thurston | Assistant: Jennifer Dockey | Photographer: Matt Mackey of MMiiidesign | Makeup: Ravayna Coe
Multi-colored hair is a culture shift, not a trend. Once, you could only have variations of blonde, brunette and red. Now, every color of the rainbow is available for individuals to express themselves. Pulp Riot stylists Alexis Thurston and Rickey Zito give us the details on creating this lived-in lavender hue.
FORMULA & APPLICATION
Natural level 5
Formula 1: 40 g lightener with 60 g 20-volume developer
Formula 2: 30 g lightener with 50 g 7-volume developer
Formula 3: 40 g Pulp Riot Velvet with 1 drop Pulp Riot Noir
Formula 4: 30 g Pulp Riot Velvet with 30 g Pulp Riot Mercury
Formula 5: 30 g Pulp Riot Lilac with 20 g Pulp Riot Mercury
1. Divide the hair into four sections. Starting at the nape and moving toward the front hairline, take ½-inch sections and apply Formula 1 to the midsections. Process 20 minutes.
2. While Formula 1 is still processing, apply Formula 2 to all the base. Continue processing both formulas for an additional 30 minutes. Shampoo, rinse thoroughly and dry hair.
3. Now, re-divide hair into four sections. Starting at the nape, take ½-inch sections and apply Formula 3 to the base, Formula 4 to the midstrands (about 2 inches away from the ends) and Formula 5 to the ends. As you work, blend the colors together where they meet.
4. Repeat the procedure throughout whole head. Process 40 minutes. Rinse thoroughly (don’t shampoo) and condition ends.

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

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