MENU
SEARCHTop retailers don't use the word "sell." It's all about recommending.
FSretail
Your first concern should be the quality of the hair. Use products that are good for the client's hair, and explain the benefits and why you're using them. That's all you have to do; you don't have to give a sales pitch. Once you learn what's best for different types of hair, retail is easy." Jerry Gordon, salon owner and president of Chicago Cosmetologists
Salon products are "recommended," not "sold." Mia Liguori McHugh, who develops and tests new products for Scruples, says salon clients always keep an eye out for solutions to their hair needs.
"Once you master your craft and you're giving clients looks they love, you don't even need to 'retail' because they will ask you what you've used," says McHugh, who also is Scruples' international hair color educator. She notes that it's important to place each product you use in the client's hand, then to explain why that product works on her hair and how to use it.
"Bring up typical issues clients have with their hair, suggests Sexy Hair Concepts and Institute of Courage founder Michael O'Rourke. To sell styling aids, O'Rourke advises asking clients, "When you do your own hair, do you have a problem blow-drying it?" That leads easily to a product recommendation.
Don't let being new keep you from seeing yourself as the authority on hair. "Do your homework," advises Anita Gutierrez, Design Team Lead Color Master for Clairol Professional and head colorist at Shear Magic in Cerritos, California. "You want to say that you stand behind what you're using, so learn all about the products. If your salon doesn't offer product knowledge classes, the product companies will make them available to you.
Teaching the client what it took to create her look is part of your job, says Pierre Goneau, vice-president of education for KPSS, which manufactures the Goldwell and KMS product lines. "The professional recommendation is what will keep the color rich and vibrant, the hair smooth, the curls fresh," Goneau notes. "You're doing a disservice if you do not recommend what you've used."
"It's amazing how knowledgeable you will sound when you can answer a client's product questions directly and specifically." Anita Gutierrez, Design Team Lead Color Master for Clairol Professional and head colorist at Shear Magic in Cerritos, California.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
