
STMNT Grooming Expands into Shave Care
STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.
At Sunday night's Screen Actor's Guild (SAG) Awards 2019, Emily Blunt was styled by Laini Reeves using products from Joico to keep her looking award-winning all night long.



SAG Glam: Hairstylist Laini Reeves, actress Emily Blunt and makeup artist Jenn Streicher
Instagram @laini_reeves
In addition to wowing everyone in "The Quiet Place" and being the apple of her husband's eye, actress Emily Blunt never fails to give us runway heart palpitations with her stunning Red Carpet style. At Sunday night's Screen Actor's Guild (SAG) Awards 2019, Blunt was styled by Laini Reeves@laini_reeves using products from Joico to keep her looking award-winning all night long.
HAIR: Laini Reeves using Joico
PRODUCTS: Joico Beach Shake Texturizing Finisher, K-Pak Color Therapy Luster Lock Instant Shine & Repair Treatment.
INSPIRATION: The dress was the inspiration. We wanted to keep the hair sleek, shiny and very healthy.
TIPS/TECHNIQUE:
Step 1: Treat the hair to make strands strong and appear 2x shinier with K-Pak Color Therapy Luster Lock Instant Shine & Repair Treatment for 5 minutes
Step 2: Blow dry the hair from wet using the Dyson Supersonic Professional edition with the large nozzle attachment and a soft brush to get the hair as straight and shiny as possible.
Step 3: Add a center part and pull hair into a slick pony as low to the nape as you can get it. Secure with hair band.
Step 4: Spray the pony with Joico Beach Shake Texturizing Finisher to add some waves.
Step 5: Spray Joico Beach Shake Texturizing Finisher on flyaways and pony
Step 6: Roll pony into the nape and secure with a barrette (mine was by LELET NY)
Step 7: Set with Joico Beach Shake Texturizing Finisher for a high gloss finish

STMNT Grooming Goods is expanding into the shave care category with three new additions to its lineup.

The launch of Moroccanoil's Sculpting Pomade highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.

Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.

With Structured Texture: Runway Shapes, Real-World Textures, Monae Everett wanted to bridge the gap between high-fashion hair and the real textures stylists work with every day.

Bee Sam’s VanStrands blend shimmer, color, and customization into a trend-forward enhancement designed for modern salon clients.

Perk Up Guava Granita Dry Shampoo is a juicy new launch from amika that puts a tropical twist on their bestselling dry shampoo with notes of guava, banana and vanilla inspired by sunshine, smoothies, and vacation energy in a bottle.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

After a nationwide roadshow, DermapenWorld leaders share their biggest insights on the growing demand for hair loss solutions, and why education, empathy, and community are driving the conversation.

Oribe introduces an essential new addition to its iconic styling collection: Supershine Smoothing Wax Stick, designed for seamless styling.

The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.

Before the pixie cut became a Hollywood symbol of modern femininity, it was already living, breathing, and evolving in Black culture. Texture expert and Moroccanoil Global Color Ambassador Greg Gilmore gives us an overview of the iconic Black women who popularized the pixie over the past century.

Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.

Less frizz. No restrictions. Up to 3 months of smooth. Wella Professionals' SmoothFiller is the smoothing service your clients (and your revenue) have been waiting for.
Sponsored by Wella

For her performance at the 2026 Grammys, Sabrina Carpenter wore a voluminous, retro flip bob created by celebrity hairstylist Evanie Frausto using Redken.

Oribe's Eternal Curls Collection provides deep nourishment and enhanced definition for every wave, curl and coil.

Celebrity stylist Bryce Scarlett channels Grace Kelly polish with Goldwell while colorist Jacob Schwartz takes Jessie from dark to luminous “Honey Silk Blonde” using Schwarzkopf Professional.

“We are some of the luckiest creatives on the planet. As hairdressers, we get to shape more than hair—we shape identity. We create for our clients, inspire fellow artists, and are continuously inspired by each other. That exchange of artistry is at the heart of this story and at the heart of this haircut."