
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
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John Simpson and Dimitrios Tsioumas team up for a color collaboration after being inspired by the brilliance and shine of precious metal.









John Simpson and Dimitrios Tsioumas team up for a color collaboration after being inspired by the brilliance and shine of precious metal.
Editorial stylists, Goldwell colorists and educators John Simpson and Dimitrios Tsioumas paired up to create these two salon-friendly formulas made silky and shiny when paired with the newly launched Kerasilk Treatment smoothing service.
“We looked at the precious metals of platinum, gold and silver to see how the shine refl ects light,” says Simpson, Global Master and Lead Artistic Director North American Artistic Team. “Our translation was just that. As a client wears high-end fashion they feel glamorous as the fabric moves with the body. We provided that through the Kerasilk treatment: control, bounce and shine.”
Kerasilk is designed to deliver control and luxury, without styling frustration. “The shine of the treatment and these color formulas provide brilliant shine, just like that of a precious metal,” Simpson says.
FORMULAS
Formula A: 30 ml 20 volume + 25 ml 8G + 5 ml 9G
Formula B: Silk Lift 35 ml 10 volume (3%) + 1 scoop Silk Lift Strong
Formula C: 50 ml 30 volume (9%) + 15 ml Blonding Cream + 5 ml GG Mix + 5 ml KK Mix
Formula D: 30 ml 10 volume 30 ml water + 15 ml 9G + 10 ml 8 KG + 5 ml 7OO
STEP 1: Working on center or natural parting, take a U-shaped section on the parietal round to crown. Allow all remaining length to drop or isolate if needed. Apply Formula A to new growth area for all the hair not isolated in section.
STEP 2: Utilizing the Color Board apply Formula C to the mid length and ends.
STEP 3: Starting in the crown, take a diagonal forward slice to ensure no streaks. Apply Formula A to the new zone and diffuse into Formula B.
STEP 4: On rotation apply Formula A then into C, in between and then repeat with rotation. Process for 30 minutes.
STEP 5: Apply Formula D scalp to ends for 10 minutes.
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