Experienced businessman and former Mayor of Craig, Colorado, Dave DeRose, has released a helpful new guide book that is perfect for any small business that may be struggling right now due to the COVID-19 pandemic.

In The Principles of Business: Understanding What Makes a Business Successful and Valuable to Society, DeRose highlights key strategies that helped his own small business succeed from starting as a one-man plumbing, HVAC and refrigeration business to becoming a crew of up to 15 employees serving towns up to 50 miles away.

An easy read with impactful information valuable to any small business owner, The Principles of Business breaks down crucial steps needed for businesses to succeed such as what makes a great leader, keeping the faith during times of uncertainty, how to create good customers and the importance of community involvement.

“I originally wrote this book as a how-to manual for the new owners of the business I started to help them run it successfully,” said DeRose. “However, as I was going through the process, I realized it was a good tool to share with any small business owner as well.”

With many small and local businesses struggling and learning new ways to adapt to the current state of the world and social distancing policies, DeRose’s new book comes at a most urgent and welcomed time. The book is available through Amazon, Barnes and Noble and iUniverse.