“The hair this season is all about the modern day woman. It doesn’t really reference another time. It’s simply a beautiful, modern look. And that’s been the theme in all three cities. It’s very real. When I look at all of the shows together, there’s something very bourgeois. Natural hair has so many little nuances that add richness and luxury. There’s movement, fly-aways, texture—all these little things that not only I look at, but the designers look at as well. Maybe this — the ease and nonchalance — is the new take on modern luxury.” —Guido, Redken Global Styling Director

DUAL ACTION

Two textures are better than one... especially for the Spring/Summer 2015 season. Guido combined shiny/matte, wet/dry and wavy/smooth to create looks that captivated the eye with their dual personality. “My job as a hairdresser is to update styles to make them more relevant to today’s woman,” says Guido. “Combining two distinct textures takes a look that’s classic and makes it slightly futuristic.”

SEEN AT: Miu Miu, Diesel, Maison Martin Margiela, Proenza Schouler, Alexander Wang

TIPS ON THE TREND: 

“I created this sleek, sporty look by combing Redken Hardwear 16 Super Strong Sculpting Gel into the hair and letting the ponytail dry naturally.” –Guido

Apply Redken Forceful 23 Super Strength Hairspray to keep hair sleek, shiny and in control.

Saturate hair with Redken Diamond Oil High Shine Airy Mist to recreate the wet-look from the runway. Or mist on a small amount for instant, ultra-light shine.

FORCE OF NATURE

Natural, effortless-looking styles abounded this season... but natural hair doesn’t mean hair that’s free of products or styling. As Guido explains, the difference is in the details. “Even the easy looks have little nuances that make them feel special,” he says. “The way the part is very natural and a little messy, or little wispy hairs around the face.”

SEEN AT: Hugo Boss, Hermes, Jil Sander, Alberta Ferretti, Christian Dior, Christopher Kane, Sacai, Ralph Lauren, Versus, Victoria Beckham, Loewe, Coach

TIPS ON THE TREND: 

“I let the hair dry naturally, created a messy side part with my fingers and then used Redken Wind Blown 05 Dry Finishing Spray to texturize and lift the roots.” –Guido

Redken Satinwear 02 Prepping Blow-Dry Lotion tames frizz but still leaves hair with beautiful, natural movement.

The essential first step for a beautifully natural look: Redken Pillow Proof Blow-Dry Express Primer.

GOLDEN GIRLS

Who would say no to a touch of gold?  This season, designers dressed up hair with gold accessories for a look that was elegant and simple all at once. “It’s amazing how a hair accessory can elevate a simple hairstyle into something super rich and modern,” says Guido.

SEEN AT: Lanvin, Valentino, Celine

TIPS ON THE TREND:

For Valentino, Guido created a soft, wavy style adorned with gold shells. It conjures up the spirit of summer,” he says. “I used Redken Fashion Waves 07 Texturizing Sea Spray to create the waves.”

“The Celine look is super chic. We put the hair halfway up and added elegant gold barrettes to add a rich feeling to the hair.” –Guido

Need to prevent your hair accessory from slipping out of place? Mist on Redken Wind Blown 05 Dry Finishing Spray to add grip and texture.

CHIC CHIGNONS

From high and sleek to low and messy, knots and chignons are always a runway staple. This season’s chignons stood out with simple details, like wispy hairs that framed the face, and ends that stuck out for a more casual feel. It’s effortless but still refined,” says Guido

SEEN AT: Dolce & Gabbana, Nina Ricci, Alexander McQueen, Bottega Veneta, Calvin Klein

TIPS ON THE TREND:

Key to getting the beautiful, feminine updo seen at Bottega Veneta: Redken Wind Blown 05 Dry Finishing Spray. “It gives hair great texture,” explains Guido.

“The look at Calvin Klein is minimal and classic. I used Redken Forceful 23 Super Strength Hairspray and Redken Diamond Oil High Shine Airy Mist to create a textured, shiny, high chignon.” –Guido

Your must-have product for an easy, messy chignon: Redken Mess Around 10 Disrupting Cream-Paste.

NEW ERA

The Spring/Summer 2015 season featured references from all eras... from Joey Ramone’s iconic 70s-era bowl cut to luxe 80s volume at Versace to the 90s-inspired twists at Marc by Marc Jacobs... even a nod to the future at Akris and Balenciaga. The common thread? All the looks were infused with a modern touch, thanks to innovative products and styling details. “In the end, the looks are like illustrations that came to life,” says Guido.

SEEN AT: Sonia Rykiel, Marc by Marc Jacobs, Alberta Ferretti, Akris, Balenciaga, Versace, Marc Jacobs

TIPS ON THE TREND:

The secret to creating the 80s-inspired volume at Versace: Redken Guts 10 Volume Spray Foam.

“The wigs we created are a total reflection of Marc’s style. I used Redken Fashion Waves 07 Texturizing Sea Spray and Redken Wind Blown 05 Dry Finishing Spray to create the graphic, chunky texture.” –Guido

Your essential hairspray, no what era you’re inspired by: Redken Control Addict 8 Extra High-Hold Hairspray.

Look of the Season How-To: Marc by Marc Jacobs, New York

From a rave to the runway? Why not? Or...why knot? The knotted faux-hawks Guido created for MBMJ added the perfect touch of attitude to the show’s rave-girl inspired collection. Proof the look has already taken off? Days after the show, none other than Cara Delevingne sported the style at a Fashion Week party.

THE INSPIRATION:

90’s hair twists worn by pop icons Björk and Gwen Stefani

KEY PRODUCTS:

• Redken Diamond Oil High Shine Shampoo

• Redken Diamond Oil High Shine Conditioner

• Redken Wind Blown 05 Dry Finishing Spray

GET THE LOOK:

1. Shampoo and condition with Diamond Oil High Shine.

2. Blow-dry and mist wind blown 05 dry finishing spray all-over hair to add texture and grip.

3. Divide hair into 4 horizontal sections and use small elastics to put each section into a mini-ponytail.

4. Twist each mini-ponytail into a bun and secure with small hairpins. Leave the ends sticking out for a punky effect.

5. Spray on more wind blown 05 dry finishing spray to create piece-y texture.

6. Wet your fingertips with water and pull out baby hairs around your face to mess up the style a bit.

“Nothing is perfect with this look, so you get kind of a punky feeling. I put a little bit of water on my fingers and stuck the baby hairs to the face, so it looked like they’d just come from a rave, but still feeling a little innocent.” —Guido

Look of the Season How-To: Dolce & Gabanna, Milan

The renowned Italian fashion house took a trip to Spain this season, with gorgeous results. The romantic, easy bun Guido created was adorned with jeweled crowns, red roses and clusters of crimson-hued carnations. Now that’s what we call an effortless romance.

THE INSPIRATION:

Modern-day Spanish woman

KEY PRODUCTS:

• Redken Pillow Proof Blow Dry Express Primer

• Redken Satinwear 02 Prepping Blow-Dry Lotion

• Redken Wind Blown 05 Dry Finishing Spray

GET THE LOOK:

1. Mist pillow proof blow dry express primer all-over damp hair and comb through.

2. Apply a nicked-size amount of satinwear 02 prepping blowdry lotion throughout and blow-dry smooth with a round brush.

3. Use your fingers to create a center part.

4. Spray wind blown 05 dry finishing spray all-over hair to add airy texture.

5. Pull hair over the ears and back into a loose bun.

6. Twist the ponytail to create a messy knot and secure with small hairpins; leave a few bits of hair sticking out from the bun for a softer look.

7. Finish with another mist of wind blown 05 dry finishing spray.

“This look is very classically Dolce. It’s very soft, pretty and feminine. I used Redken’s wind blown 05 dry finishing spray to create texture throughout the hair, then pulled the hair back over the ears into a low, loose, messy bun.” —Guido

Look of the Season How-To: Lanvin, Paris

Lanvin celebrated its 125th anniversary this season, and designer Alber Elbaz cast a wide range of beauties for his runway… from up-and-coming models to catwalk icons Amber Valetta and Violetta Sanchez. Guido created an elegant twisted knot — accented with a gold comb — that looked equally gorgeous on every face.

THE INSPIRATION:

The iconic beauties who walked for Lanvin

KEY PRODUCTS:

• Redken Mess Around 10 Disrupting Cream-Paste

• Redken Wind Blown 05 Dry Finishing Spray

• Redken Forceful 23 Super Strength Finishing Spray

GET THE LOOK:

1. Start with dry hair and blow-dry hair straight back.

2. Emulsify a nickel-size amount of mess around 10 disrupting cream-paste and run through hair; comb hair straight back using your fingers.

3. Gather hair into a ponytail a few inches above the nape of neck; secure with elastic.

4. Generously spray wind blown 05 dry finishing spray all over the ponytail to create airy texture.

5. Twist hair into a knot and secure with hairpins.

6. Mist forceful 23 super strength hairspray all-over to finish, then place a gold comb underneath the knot.

“The show features a wide mix of models, which proves just how conducive Lanvin is to different kinds of beauty. I did very simple hair, using mess around 10 disrupting cream-paste and my fingers to rake the hair back into a classic knot, then I placed a gold hair accessory underneath to add a little bit of glamour.” —Guido