A dryer is a dryer is a dryer, right? It’s a necessary piece of equipment that lets you finish your hair cuts and color services. But for Pekela Riley, owner of Salon PK in Jacksonville, FL, the Dyson Supersonic™ Professional Edition Hair Dryers used by herself and the six stylists on her team have turned out to be valuable partners in her success. Here’s how a hair dryer elevated an entire salon.

THE NEED FOR SPEED
Riley and her team do a ton of textured hair and as anyone who works with texture knows, texture takes lots of time! That’s where the Dyson Supersonic comes in. “It has a lot of power,” Riley says. “Because of that, our dryer techniques take less time. Sometimes we can cut dry time in half!” Even the diffuser—the go-to attachment for many textured clients who want to enhance their natural curl—is a time-saver. “When you offer a wet-and-go service, clients want the service to go quickly, but they still want to walk out with beautiful hair,” Riley says. “The time factor is a big part of so many of our services. With the Dyson diffuser, we can lock in defined silhouettes and still get clients out the door quickly. Which is important, because client satisfaction is a combination of esthetics and providing great service in a timely manner.”

HEALTH MATTERS
Because the Dyson hair dryer is so powerful, stylists can dial down the heat and still finish the hair beautifully. And less heat is a real plus for textured hair, which is often fragile and susceptible to damage. “We have all the power we need without sacrificing time and without drying out the hair,” Riley says.

The benefits also extend to Riley and her team. “Because of the speed with which we can work, we’re putting less stress on our bodies,” she explains. “I have some tenure in this business, and I’ve already experienced some physical issues. This dryer helps me in ways other dryers don’t.” In addition to reducing blow dry time, she notes, the dryer is also light weight and the unique design makes it more manageable to hold, which she said reduces stress on her body.

MAXIMUM FLEXIBILTY
Today’s textured clients are enjoying their curls like never before and exploring many different style options. “The Dyson dryer gives us so much flexibility,” Riley says. “For example, we love the comb attachment. We can place the comb at the scalp on low heat and use the teeth to lift the roots without disturbing the ends. We diffuse the ends and clients can walk out with a defined silhouette and a volumized root. It’s another wash-and-go option that clients love.”

LOOKS CAN SLAY
Salons are in the image business. Presenting a polished image extends from everything to the team’s wardrobe to the salon décor. For Riley, the sleek, modern Dyson Supersonic adds to the overall panache of Salon PK. “Sexy sells and it’s a sexy looking dryer that also performs well,” she says. “We feel we’re giving our clients an elevated service by using elevated tools and products. It’s part of their experience. The dryer reflects how we show up: polished, sleek, sexy and high performance. And our clients love it!”

Learn more about the Dyson Supersonic.