MENU
SEARCHThese days, anyone and everyone can pose as an expert, and they do. Do we want a 13-year-old blogger telling women how to use products because we, the actual experts, haven’t gotten around to posting content?
Patrick McIvor
These days, anyone and everyone can pose as an expert, and they do. Do we want a 13-year-old blogger telling women how to use products because we, the actual experts, haven’t gotten around to posting content? I have news for you, that’s what is happening now, and if you don’t take the time to utilize social networking to promote your business, that 13 year old will pull your business right out from under your feet.
Personalities/brands like Kim Kardashian and Paris Hilton are also taking a piece of the pie – they recommend products and people buy them – and they are NOT experts in the beauty field, they pay people to do their hair and makeup! They pay us! It’s happening in other industries too – a book recommendation from Oprah a is more powerful than one from the New York Times – she’s not a trained expert, either is the 13 year old girl, but they know how to market themselves as experts and it’s time that the REAL experts make some noise.
Start with Facebook – create a salon page separate from your personal page because professional pages offer valuable analytics about who visited your page and how often. Professional pages also don’t max out at 5,000 friends – something I found out the hard way. Having to accumulate those 5,000 again takes time, so do it right the first time.
YouTube is the other way to offer tips and advices to the public. I advise salons to create their own channel, because on YouTube, the more videos you have, the easier you are to find. To increase traffic to your channel, include QR Codes on your retail products and advise clients to scan them with their smart phones to access expert info on how to use the products.
Foursquare is another way to let people know who you are – it makes a game out of life. People can check in for badges and get special rewards and tips for being loyal.
At the very least, utilize Twitter to share quick tips and ideas and let people know what’s going on in the salon and on the road.
Just because we’re hairdressers doesn’t mean we have to shy away from computers like we did in the 80’s. Have fun and take control of your social network. Hey, if a 13 year old can do it, so can we!
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
"The mistake people make is treating AI like a vending machine instead of a personal assistant." Digital marketing expert Scott Moon shares how beauty professionals can use AI while staying authentic
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Real-world advice on creativity, consultations, color, burnout, business, boundaries, inclusivity, client care, and career growth from educators and industry experts.
Today's clients are hearing more about longevity, biohacking, inflammation, and healthy aging than ever before. This article explores the science and language behind the skin longevity movement, and what it could mean for client consultations, treatment recommendations, and professional credibility.
Licensed to Thrive, Anna Manukyan's all-in-one beauty career and financial masterclass, is being gifted to professionals who enroll in L'Oreal LEVEL Rewards for a limited time.
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
