MENU
SEARCHThis Mydentity look by Guy Tang is natural and wearable but also fashionable and fun!
Dusty lavender hair color by Guy Tang.
This Mydentity look by Guy Tang is natural and wearable but also fashionable and fun!
FORMULA AND APPLICATION:
Natural level 6
Formula 1: Mydentity #Big9 Crème Lightener mixed in a 1:1 ratio with 20-volume Permanent Developer
Formula 2: Mydentity Demi-Permanent, 58 g 6DL Violet mixed in a 1:2 ratio with 6-volume Demi-Permanent Developer + 5 g Dual Booster Color Max Ultra Violet
Formula 3: 58 g 6DL + 58 g 8DL mixed in a 1:2 ratio with 6-volume Demi-Permanent Developer + 5 g Dual Booster COLOR MAX Ultra Violet
Formula 4: 58 g 8DL+ 58 g 10DL mixed in a 1:2 ratio with 6-volume Demi-Permanent Developer 6
1. Starting at the hairline, take a thin diagonal slice from behind the ear to the temple. Backcomb it tight to the scalp and apply Formula 1. Repeat with three back-to-back foils.
2. Now move to the center of the forehead and section back in a diagonal V-shape. Backcomb the shape tight to the scalp and apply Formula 1. Repeat with 3 back-to-back foils. Process 20-45 minutes. Shampoo, condition and dry.
3. Apply Formula 2 to the base.
4. Then blend Formula 3 from the base through midlengths.
5. Lastly, blend Formula 4 from the midlengths to the ends. Process 25 minutes.
CREDITS:
Color and style: Guy Tang
Photographer: Ben Shadley
Makeup: Jasmine Dashtizad
Schwarzkopf Professional ambassador Carly Zanoni shares the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
A master colorist on why great hair color is never “simple.”
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
Many colorists and blonde specialists have been enthusiastic about Pantone's 2026 Color of the Year, creating some of the purest platinum looks in celebration of the pick. Check out some of our favorite Cloud Dancer creations and collections.
To kick off the year fresh, actress Emma Roberts has undergone a major 7-hour color transformation going from Copper Red back to her iconic Iridescent Golden Blonde. The transformation was created by Wella Professional Global Ambassador Nikki Lee.
