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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
The Wella Student Competition at America's Beauty Show in Chicago, IL (March 20-23, 2015) was a chance for student competitors to take the stage and shine a light on their hairdressing talents.Four winners will move onto the ...
Here's a lovely example of handpainting and lightening up for the warmer weather by Jen Puelbal Alfara (@chromacrowns) at Serenity Salon in Mission Viejo, CA."First session to start going lighter!" Alfara says on Instagram. ...
A haircutting class with Marylle Koken at the Wella Studio in Woodland Hills, CA started with some stretches to prepare the body as well as the mind for some unaccustomed movement. This unique hands-on seminar walked attendees through nine ...
Bumble and bumble has named Zach Rieken to the new position of Senior Vice President, Global General Manager. His position is effective immediately.Rieken was most recently Vice President, North America Sales, Bumble and bumble, where he ...
"This was a new client who wanted heavy balayage highlights.," explained Vanessa Esqueda (@hairbyvanessa) of this dramatic before-and-after makeover. "One look at her hair and I refused to do that as her hair was not in any state ...
This beautiful color by Jenn Sarchet at The Establishment LA blends peach and pink into what Sarchet calls---most appropriately--"Los Angeles Sunset." She shares her Aveda formula and steps:Prep: Pre-lightened with Aveda's ...
Starting March 19th 2015, fans can enter Sebastian Professional’s “Rock Your Shaper” Sweepstakes for a chance to win a trip to Los Angeles, complete with a rock star worthy makeover and VIP access to the People’s ...
UNITE recreated Downton Abbey star, Joanne Froggatt's entire look from the 2015 Golden Globe awards with the Streicher Sisters from Striiike Salon in Beverly Hills, California. Ashley Streicher styled Joanne's hair for the Golden Globes ...
It is such a terrific transformation and it caught our eye because Suzy Kil (@Skilstylings) tagged #ModernSalon."When your Korean client wants to be a cool blonde and not a brassy orange, you give them what they want," Kil ...
Whether clients are opting for ombre, balayage, highlights or a creative blend of all three, new Wella Blondor Freelights allows stylists to tap into the trend and enjoy the artistry of hairpainting without the fuss of foils, saran wrap or ...
To enhance a fading ombré with some minty fresh color, PRAVANA Marketing Associate and stylist Jamie Muniz shares these steps to achieve this look:1. Pre-lighten hair to a level 9 to right above the eyebrow line using PRAVANA Pure Light Power ...
For summer 2015 and available May 1, SpaRitual introduces their Italian Mandarin collection of Body Butter, Sugar Scrub and Bath Salts. For just one season only, SpaRitual will offer a complimentary travel-sized Harmonizing Body Butter ...
On March 8, Dermalogica Founder and Chief Visionary, Jane Wurwand and several of her Manhattan-based staff members gathered together on International Women’s Day to support the brand’s philanthropic arm, FITE (Financial Independence ...
Macadamia Professional relocated its corporate headquarters to Plano, TX from Chatsworth, CA as of January 5, 2015. Macadamia Professional, a subsidiary of Macadamia Beauty, LLC., offers haircare products using a blend of Macadamia oil for all ...
Tom Porter, CEO of Malibu Wellness, has a passion for education matched by his commitment to his product line, Malibu C. He and his team are taking a new approach to demonstrate the effects, features and benefits of their Malibu Makeover, ...
Everyone felt like royalty when Sally Beauty and CosmoProf Beauty invited over 200 guests to attend an exclusive premier of Disney's new film, Cinderella in Dallas, TX on March 12, 2013. Among those in attendance were winners of a ...
Cuccio Naturale Sea Salt Moisturizing Exfoliant is a double exfoliation hydrating system that starts out with magnesium sulfate crystals that round off to give smoothness to the skin, giving way to the smaller sea salts to finely smooth the skin ...
