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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
There comes a time in every stylist’s career where his/her client cheats and purchases product outside of the salon. The client may justify these transactions for a variety of reasons – they don’t have time to wait on product ...
Luxury Brand Partners (LBP) announced that industry veteran Albie X Cortes has joined the company as General Manager of an exciting brand launching in late 2015. Cortes will head up development and sales for the new brand and teach ...
What are some of the hottest new product launches for 2015? Beauty Industry Report reports from the LA BeautyPress Spotlight event with the answers…We bring you the “Consumer IQ” from PBA’s first Executive Summit and ...
Schwarzkopf Professional announced that master color artist Rossa Jurenas will assume responsibilities of Schwarzkopf Professional’s North American Color Director by overseeing the collaboration of education, sales, and marketing for the ...
Spilo Worldwide Headquarters has relocated to a new state-of-the-art facility in Vernon, CA. The offices, warehouse, and every last nail file and bobby pin have a place within this new 50,000+ square foot home featuring a 200 foot assembly line. ...
Paul Mitchell Hawaii Seminar brings together salon owners, stylists and distributor partners for a week of island living and John Paul Mitchell Systems (JPMS) learning. This year, from January 11-16, the seminar took place at the Mauna Lani Bay ...
To be healthy, hair needs more of some things and less of others.Wella Professionals Elements hair care is free of sulfates, parabens and artificial colorant. The range also provides keratin protection for renewed hair vitality. Keratin, a ...
Sponsored by Wella
I am writing this post as a follow-up to my last post. I was proud of my last post. I am passionate about what was shared. When I read it online after it went live I was immediately struck by not only how important the message is bit also by the ...
Jason Reyes (@iliketocuthair) is a Paul Mitchell artist and educator who teaches the fine points of classic barbering, along with proper use of the tools to achieve these fine finishes. His work on Instagram includes this sleek pomp fade.MODERN ...
Its philosophy is contained in the name of the company. Unite Professional Salon System, created 12 years ago by award-winning hairdresser and entrepreneur, Andrew Dale, was formed to bring hairdressers together to celebrate their mutual ...
Aileen Nham (@aileeeenhair) shares this re-do story on Instagram:"My client had asked for an ombre from another hairdresser and that hairdresser cut her top layer short and dyed it dark, then proceeded to do a partial highlight underneath ...
On the Big Island of Hawaii, on the Kohala Coast, hundreds of hairdressers have traveled to spend five days with Paul Mitchell artists, soaking up education, inspiration and the spirit of "Aloha." But before they got their hands on ...
The Artistic Director for AGEbeautiful Haircolor, Mike Petrizzi (@Mikekpetrizzi) knows how to bring on the shine when creating a haircolor finish. We tapped him for the formula to this pretty transition from very nice blonde to even ...
“I don’t like to see the ugly blunt line.” This is Takashi Kitamura (@takashikitamura_) talking, one of the inspiring creative artists of the Paul Mitchell team of hairdressers and creatives. His method of dry ...
He is the co-owner of Paul Mitchell which means Angus Mitchell, son of co-founder Paul Mitchell and Artistic Director of the Paul Mitchell Schools, is a road warrior with a colorful life and a story that stylists are eager to follow. He ...
We found this very pretty transformation on celebrated colorist Tracey Cunningham’s Instagram feed. She shares her formula here plus a haircolorist must-have tip.“From Goldilocks to Strawberry Shortcake in 20 minutes using ...
Blo Blow Dry Bar and Body by Blo’s franchise partner Cynthia Keenan recently held a special pamper day that included a “Pink” carpet, pink balloons, special treats as well as free services for the young patients of the ...
