NYFW: Disco Divas at PH5
Sexy '70s texture was seen on the runway at the PH5 presentation.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
Soft, Rose-Gold Wella Formula by Sonya Dove
A shining example of the beautiful work of Sonya Dove.
by Anne Moratto
Modern Exclusive: An Interview with the CEO of Blo Blow Dry Bar
Canadian entrepreneur and CEO of Blo Blow Dry Bar, Vanessa Melman Yakobson acquired Blo in 2009 and established it as a franchise system.
by Anne Moratto
Modern Exclusive: An Interview with the CEO of Blo Blow Dry Bar
Canadian entrepreneur and CEO of Blo Blow Dry Bar, Vanessa Melman Yakobson acquired Blo in 2009 and established it as a franchise system.
by Anne Moratto
One Session Success: Working Through Old Color to an Icy Blonde
It only took one visit to transition this client from her old, grown-out color to this clean, icy blonde.
by Anne Moratto
From Abrupt Ombré to Soft Color Melt
The harsh lines of this ombre have been softened and melted.
by Anne Moratto
A Beautiful Balayage with Wella Formula
Balayage creates the most natural, beautiful tones.
by Anne Moratto
Vivienne Mackinder's Advice to Salon Owners
Vivienne Mackinder was the keynote speaker at a recent Joico conference in Glendale, CA.
by Anne Moratto
Eurisko Design Launches Comprehensive Salon Services and Names New Division Leaders
Eurisko staffs up.
by Anne Moratto
Framar Arrives at Cosmoprof and Armstrong McCall
Framar products can now be found in all CosmoProf and Armstrong McCall stores nationwide.
by Anne Moratto
Wella-Unicef Offer Beauty Mentoring and Education in Vietnam
The Wella-Unicef Making Waves Program, as well as Wella’s Hairdressers at Heart Initiative, is continually striving to give the gift of education and mentorship to those in need across the globe.
by Anne Moratto
Keune Promotes Two Senior Executives
Andrew Biazis, president of Keune Haircosmetics North America, recently announced the promotions of two senior executives—Jennifer Hammond and Jessica Mills—at the company’s North American headquarters in Atlanta.
by Anne Moratto
From Years of Single Process to a Low Maintenance Color Melt
This 'before and after' from Nikki Tran was with a new client.
by Anne Moratto
ICMAD Partners with Hubba Discovery Network
Hubba’s discovery network now available to ICMAD members providing exposure to retail buyers.
by Anne Moratto
Smokey Balayage
Such a nice change-up. Get the formula!
by Anne Moratto
Icy Elegance with Neon Teal Tips
Ice with a touch of neon. Get the formula!
by Anne Moratto
NYFW Men’s 2017: Natural Texture at Carlos Campos by T. Cooper
At New York Fashion Week: Men’s F/W 2017, Lead Hairstylist, T. Cooper of Metro Look and her team created natural textured hair looks for the Carlos Campos show.
by Anne Moratto