Coty Professional Beautyannounced today two exciting partnerships with both Salon International and the Alternative Hair Show, both taking place in London in October 2017.

 “We are delighted and proud to partner with  two institutions of British hairdressing and have exciting plans in place behind them, seeing all our brands – Wella, ghd and OPI – come to life," Sylvie Moreau, president Coty Professional Beauty, says. "These partnerships are a great example of Coty Professional Beauty’s commitment to celebrate and elevate our unique industry of passionate and extremely talented individuals."

 For the first time, the new Coty Professional Beauty division is partnering with Salon International, one of the largest professional beauty exhibitions in the UK.  Held at ExCeL London, Salon International will provide an exclusive platform for Wella’s International Trend Vision Awards (ITVA) 2017 as well as a line up of shows and features from all Coty Professional Beauty brands – Wella hair portfolio, ghd and OPI on Saturday, October 14th. The ITVA finalists from all over the world will finalize their model preparation on the floor of the Salon International exhibition, with the final competition and its Walk of Fame, Parade of Nations and awards celebration taking place in the Salon Live theatre, reserved exclusively for Coty Professional Beauty guests. Additionally, the Coty Professional Beauty division will be exhibiting at the Salon International exhibition itself from the 14th – 16th October 2017.

 “We are delighted that Coty Professional Beauty has chosen to partner with, and host ITVA at Salon International 2017," Jayne Lewis-Orr, executive director of Salon International, says. "This collaboration will deliver inspiration, education and excitement to thousands of hairdressing professionals from around the world and this together with their exhibition presence will make for a truly exhilarating weekend."

 Continuing the journey of inspiration and creativity, on Sunday October 15th, Wella will be the headline sponsor of the iconic Alternative Hair Show at the Royal Albert Hall. Celebrating its 35th anniversary this year, the show will feature an exciting array of hairdressing talent drawn from some of the world’s foremost salons who each stage their own theatrical interpretation of this year’s theme, Utopia.

 “Wella is pleased to return as the headline sponsor for the 35th Anniversary Alternative Hair Show. There is simply nothing like it in our industry. It’s a grand example of beauty professionals coming together to celebrate and liberate the diversity of their artistry all in the name of a good cause and making the world a better place," said Michelle Mason, Senior Vice President Education, Coty Professional Beauty.

  “It is wonderful news in this very special anniversary year," Founder and Director of the Alternative Hair Show, Tony Rizzo says. "Wella were right behind us at the very first Show in 1983 and with their backing over the years we have gone on to be one of the leading lights in the global hairdressing calendar."