
Brighten Up with Alfaparf's BB Bleach Free Style Lift
The clay powder is designed to leave hair stronger, more protected and softer.

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The clay powder is designed to leave hair stronger, more protected and softer.

This October, the lash extension company will honor a former Lash Artist of the Year by raising funds and awareness for the National Breast Cancer Foundation

The GrandeDRAMA Intense Thickening Mascara with Castor Oil was designed with long-wearing power, while the GrandeLIPSTICK Plumping Lipstick combines lip balm, lipstick and plumper into one.

The Ambassador Collection by Colortrak is a collection of ergonomically designed color brushes with replaceable heads, clear, re-sealable bowls, and a Stylist Color Palette with a grip ring.

Fromm is proud to introduce Apparel Studio – a full line of salon apparel for stylists and clients including capes, barber/men’s capes, aprons, vest and cover ups that offer the best in style and protection.

Kenra Color introduces the NEW Simply Blonde Beyond Bond: featuring integrated DUALBOND technology that not only repairs the broken bonds from within the hair but seals the outer cuticle for maintained hair conditioner.

To complete the Voluminous Touch Collection, the NEW Kenra Platinum Voluminous Touch Memory Spray 12 provides soft, touchable volume for ultimate longevity. This flexible hold finishing spray memorizes styles for 96 hours.

The spray is designed to hydrate, smooth and protect hair against environmental and heat damage.

Oribe Hair Care expands its Serene Scalp collection with the introduction of the new Serene Scalp Thickening Treatment Spray and Serene Scalp Exfoliating Scrub. The products work to reveal an optimal environment for healthy hair by energizing, hydrating, and balancing the scalp.

The Rusk Puremix range of customized hair care is available in three regimens: Native Fig for normal hair, Wild Honey for dry hair and Activated Charcoal for all hair types.

New SuperSheer hair care performs with zero silicones and zero fragrances.

Inoar Professional's Thermoliss Professional Anti-Frizz Treatment features two steps. The treatment is botanical and vegan with organic acids, formaldehyde-free and paraben free, and provides volume reduction in hair for up to 12 weeks.

The new collection is designed to achieve smoother hair faster.

amika’s Thicc Volumizing Base is a highly-concentrated styling-treatment hybrid that adds immediate plumpness to the hair while encouraging long-term growth—perfect for fine, thin or thinning hair.

The salon treatment is packed with keratin and collagen for reconstruction, elasticity and shine. It can be used before lightener, before blowouts and combined with other Truss back-bar treatments for intense immediate recovery.

The two new products are designed keep cool blonde and natural grey tones looking silver.

The system is designed to stimulate, energize and nourish the scalp and create the optimum environment for hair to thrive.