In amika’s commitment to environmental responsibility, they announced that their signature ingredient, Sea Buckthorn, infused within all amika products, will now be sustainably sourced, organic and fair-trade.

To source Sea Buckthorn, amika is working with a certified-organic farm located in the Tibetan Plateau that works to:

• promote sustainable harvesting

• offer environmental protection measures

• support the local economy

The ultra-nourishing Sea Buckthorn delivers its “superfruit” benefits into all amika products across ten haircare collections. The sustainably-sourced ingredient will first launch with new Repair Collection products and will continue to roll out into the full line throughout 2021.

Native to Siberia and parts of the Himalayas, the Sea Buckthorn faces some of the harshest environmental conditions on Earth and must fortify itself against the elements with an arsenal of powerful nutrients. It contains more than 190 biologically active compounds that nourish the body’s cells to protect the hair and scalp against free radical damage and the natural aging process—including an unsurpassed source of antioxidants, vitamin C (15x more than an orange), vitamin A (3x more than a carrot), vitamin E and omega-3, 6 and 9. It is also a rich source of the elusive omega-7, which is responsible for increasing the synthesis of elastin and collagen.

In addition to the new sustainable Sea Buckthorn, here are other ways that amika is working to be cleaner, greener and kinder:

•  Cruelty-free and vegan-certified

• Partnering with TerraCycle* to guarantee 100% recyclability of haircare packaging

• Minimizing virgin plastic production shifting to post-consumer recycled (PCR) bottles in 2021