Modern Salon
MenuMENU
SearchSEARCH

Sizing Up Instagram

Optimizing your photos to the correct size for each platform gives your brand a professional appearance and makes your images more visually appealing to the ‘double tappers’ of the world.

Kelly Ehlers
Kelly EhlersOwner - Evoke Brand Strategies
Read Kelly's Posts
August 21, 2014
Sizing Up Instagram

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

1 min to read


You’ve heard it before, size DOES matter… particularly for social media success! 


Optimizing your photos to the correct size for each platform gives your brand a professional appearance and makes your images more visually appealing to the ‘double tappers’ of the world.

Ad Loading...


Earlier this week, we chatted sizing for Facebook images on your page and in your newsfeed. Now it’s time to go over my- and any photography-obsessed social media user’s – InstaFavorite tool.


Instagram is a platform primarily revolving around images, which is why it is extremely important to ensure your images are correctly sized. No need to worry about the header image though! Instagram automatically creates a header that incorporates photos that you posted on your page. You do, however, have to worry about the sizing of each individual photo you post. Don’t fret; every image is square-sized - no brainpower needed.  


Tip: Remember that although you post your image at 640 x 640 pixels, Instagram will scale the images down to 612 x 612 and they will appear in the Insta feed at 510 x 510 pixels.


Happy sizing! Stay tuned – I’ll be giving you the ‘deets’ on Twitter next.

More In The Know

Ad Loading...
colorful geometric patterns and text that reads 'Salon Today 2026 Technology Guide'
In The Know|Articles|Sep 2, 2026

Salon Today 2026 Technology Guide

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

Ad Loading...
A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Sponsored by BeautyWorld Dubai

Ad Loading...