Color

Colorfest 2025: Hair Color Trends, Formulas, and Pro Techniques from Top Brands

Discover the latest hair color innovations from Colorfest 2025, including expert formulas, vibrant color finishes, and must-know techniques from top salon brands like CHI, Moroccanoil, Itely, and more.

Jennifer Garner Debuts New “Champagne Ribbon Brunette” by Tracey Cunningham

Jennifer Garner is glowing with a radiant new hair color created by Tracey Cunningham, Schwarzkopf Professional’s U.S. Creative Director of Color & Technique.

Malibu C® Celebrates 40 Years of Innovation

From a cracked walnut to a global wellness movement, Malibu C® has spent 40 years transforming hair care through the power of vitamin C. Discover how a single sachet of Crystal Gel sparked a revolution in salon detox treatments—removing hard water minerals, revealing vibrant color, and giving hair a second chance. As Malibu C® celebrates four decades of innovation, their legacy proves one thing: you're not aging—you're just oxidizing.

Sponsored by Malibu Wellness

3 Lovely Mocha Mousse Formulas from milk_shake Ambassador Andrew Smith

In celebration of Pantone naming Mocha Mousse their Color of the Year for 2025, renowned British stylist Andrew Smith shares his collection of looks inspired by the rich, warm tone, created using milk_shake.

Color Formula: How to Create Glazed Chocolate Donut Hair

Got clients looking for a shiny, expensive brunette color? Check out the MOCHA series from Satin Hair Color, the perfect shades for creating the trendy Glazed Chocolate Donut look.

Here Come Fall’s Hottest Color Trends

Professional color brand Redken celebrates and educates around the many coloring options available with Shades EQ Demi-Permanent Gloss.

Summer Hair Tips to Protect Color Between Salon Visits

Scruples celebrity hair stylist William Whatley unveils before and after summer hair colors with tips to protect color between salon visits.

Karlie Kloss Gets a Hair Color Transformation with R+COLOR

Celebrity stylist Jenna Perry shares how she transformed Karlie Kloss into a brunette goddess using R+Co's new, high-performing color line, R+COLOR.

COLORFEST 2023: Color Formulas, Color Artists, and a Color Celebration

Our yearly color formula roundup of some of the most beautiful befores-and-afters, with steps, products, and glowing visuals.

10 Reasons to Try the New Redken Color Gels Oils

Redken’s new Color Gels Oils give colorists a unique and versatile permanent color choice that's already being used by top artists. Here's why you should try it.

Sponsored by Redken

Camila Cabello Stuns at the Grammys in Great Lengths

Celebrity stylist Dimitris Giannetos glammed up Camila Cabello's hair for the Grammys using Great Lengths Extensions--see how he did it!

Unlock New Benchmarks For Your Color Business

In 2022, Vish collected data on color usage and costs from more than 2,671,622 services across North America & the UK. The results were a compelling industry eye-opener. Now, you can access real salon data to use as a benchmark for your own color usage and pricing, and make adjustments to maximize your profits.

Sponsored by Vish

Chocolate Hair Color is Trending: How to Get the Look

Until now, getting that flawless chocolate color required complicated mixology. Redken now has a new sweet collection of chocolate shades that achieves the perfect chocolate hue without mixing. Natural Chocolate shades have a blend of cool, rich, and balanced brown and blonde tones, complemented by ash and mahogany reflects.

Sponsored by Redken

milk_shake Launches Cold Brunette Shampoo + Conditioner

Expanding its roster of products for brunettes, milk_shake takes the brass out of brunettes.

Matrix’s Muy Melted Technique Changes the Game for Dark Bases

Create multi-dimensional color for dark bases without the fear of damage with Matrix's Muy Melted technique.

How to Achieve Expensive Brunette Hair Color

For 2022, we’re predicting “expensive brunette” will be highly requested, providing an easy-care color solution but with the depth and dimension only a professional could achieve.

Sunkissed Brown Redken Formula

Redken Brand Ambassador Johnny Ramirez @johnnyramirez gives us a look at the steps he takes when creating his trademarked  Lived In Color™.