5 Tips for Customer Service on the Trade Show Floor
If you build it, they will come – Or will they? No matter how much time you spend designing the perfect booth (or salon, store, etc.), your efforts count for nothing if you don’t have an efficient, well-trained staff to go with it. ...
How to Sell to a Hairdresser
So much information – so little time.Do you at times feel so overwhelmed that you just pass on all of it? I do. Maybe well-meaning providers of information misunderstand the hairdresser mindset. Why? If you want to catch and hold the ...
Scissor Happy: Note From the Editor
Growing up, one of my closest friends enlisted in the Air Force right after 9/11. He was a musician and was known for his long, blonde hair. Before he shipped off to boot camp, as sort of a bon voyage, he invited his closest friends and family ...
Pucker Up: Must-Haves For Lips
Valentine's Day is just around the corner, so what better up-sell or way to glam up clients with than with products for their lips? Flirty colors, kissable treatments and shiny glosses are quintessential for their celebrations of the holiday ...
by Jamie Newman
9 Marketing Ideas for Valentine's Day
Show your clients some extra love this Valentine's Day with these marketing ideas designed to attract new clients and encourage existing ones to rebook:Repurpose Remaining Christmas Stock: If you have leftover stocking stuffers from ...
by Stacey Soble
Your Time Is Money
Question: what happens if you book an airline ticket and then don't show up for the flight?Does the airline call you and say: “Hey sugar, see you didn’t make the flight, that’s OK, we'll just refund you, hit us back up ...
by Anne Moratto
Scruples Symposium 2016
The Event: Scruples Symposium 2016, January 17-21, 2015, at the Barceló Maya Colonial in Riviera Maya, Mexico.The Details: MODERN joined nearly 400 salon professionals, including stylists, salon owners, distributors, educators and more, gathered ...
by Jamie Newman
The Valley Girls Collection Inspired by '70s Socialites
The Valley Girls Collection was a concept created by Callum Standen and the creative team at The Egg Salons. The ethos of the collection was to capture an essence of minimal beauty that was inviting and pleasing to the eye.The name Valley Girls ...
Cut Hair Better, Immediately: Tip #6 of 10
Tip number six on my list of the things you can do RIGHT NOW to be a better haircutter is to create and follow good guides. If you cannot see the guide, don’t cut. If you lose the guide, go back and find it. If you cut the ...
by Ivan Zoot
Consumer Protection Quiz
See how up to snuff you are with your state of cleanliness and take our Consumer Protection quiz! Top scorers will earn a certificate to prove you know your stuff.
Why Men Make Great Clients and How-To Tips
At the end of 2015, something hot was just getting started at Sport Clips headquarters in Austin, TX. The newly-created Sport Clips Artistic Team, a select group of talented stylists who share technique, tips and inspiration on stages and ...
by Anne Moratto
My Top 5 Skin-Saving Tips
My TOP FIVE skin saving tips:PRE CLEANSEMy number one skin secret to combat dry skin is to pre-cleanse. Heralding from the skin savior land of Korea, pre-cleansing products are hitting the shelves of salons and stores everywhere. How to ...
HOW TO: Great NON-FOIL Color Tips
Danielle Keasling was working hard behind the scenes while prepping for Matrix Destination, the fantastic 3-day event that took place last week in Orlando, Florida. MODERN caught up with her and asked her to share some of her favorite NON-FOIL ...
Tabatha Coffey Cuts! See Her In Action As She Preps A Wig At Matrix Destination
Does industry superstar Tabatha Coffey still "do" hair? You bet she does! MODERN caught up with her at Matrix Destination where she was behind the scenes prepping a wig shortly before showtime. In this short video she gives tips on ...
Bio Ionic's 2016 Annual Style Awards
Bio Ionic partnered with MODERN SALON and L’Oréal-owned distributor SalonCentric on a nationwide hunt to give one hairstylist the biggest break of their career. The top four lucky hairstylists selected from the #MYBIGBREAK Instagram ...
Nicola Clarke Appointed Creative Color Director for Color Wow
Nicola Clarke is Color Wow's new creative color director. Based at London's John Frieda Salons, Nicola has a dedicated list of celebrity clientele that includes Kate Winslet, Cate Blanchett, Kate Bosworth, Scarlett Johansson ...
by Jamie Newman
MODERN EXCLUSIVE: An Update on ABBA Pure Performance Hair Care
ABBA Pure Performance Hair Care, one of the first professional salon brands to feature vegan and gluten-free formulas, was founded in the 1980s by hairdressers and entrepreneurs, Jim Markham and Alan Benfield Bush. Today, the team behind the ...
by Anne Moratto