CHOOSE BEAUTY: Matty Conrad
Hometown: Victoria BC CanadaCareer other than hairdresser: Bartender Professional Mentor: Kathy Simon, founder of the Mekka System Last book read: How to Win Friends and Influence PeopleInstagram-er you follow: Mark-Jason Solofa ...
by Anne Moratto
It's Not Just About the Hair: How to Pamper Your Clientele
Consider making the sensory side of your client's visit as important as that of the styling. A few mindful changes can refresh the salon setting and elevate your services. "Clients ...
by Anne Moratto
Bride Pride: Special Occasion Updos and Braids
If her Instagram feed is any indication, Allie Lillokaani Hair (@alliedoeshair) in Corona, CA has a steady stream of brides and their parties flocking to her chair. We are highlighting just a few of the soft, elegant updos she ...
by Anne Moratto
Customer Retention 101 for the Hairdresser
Did you know that it costs six times more to acquire a new client than it does to retain one you already have? Or that a repeat customer spends 67 percent more on a given purchase than a new customer does?” Clearly it’s well worth ...
Waist Length with Highlights to Shoulders with Ombre
Paulina G (@hairbypea) took her client's waist-length hair with blonde highlights to a warm base with face framing highlights and balayage ombre.
by Anne Moratto
Tips & Tricks for Submitting to NAHA and Other Hairstyling Competition
With the online submission process underway, the Professional Beauty Association (PBA) has released a list of tips and tricks for those interested in entering the 2015 North American Hairstyling Awards (NAHA). Put together with the help of the ...
by Anne Moratto
Old School Marketing
If you build it, they will come. Everyone is familiar with that saying. If you build it old school, they will come and stay. That is my new twist on the old saying.I am in the midst of building it “old ...
by Anne Moratto
3 Ways to Build Your Clientele
Paul Tate, CEO of Shortcuts Smarter Business Technology explores how to build a successful column with Ron Love, the mastermind behind the expanding gentleman’s hairdressing brand 18|8. "You can spend 10 years building your book ...
Fire and Ice by Robert Bushy
Robert Bushy, award-winning stylist and owner of SENSE salon in Madison, Wisconsin, has graced the pages of some of the nation’s most well-respected publications (including our own). His latest collection, H20, featuring exaggerated shapes ...
8 Tips to Make You a Self-Starter Hairdresser
Look through the job ads and you’ll see time and again employers looking for people who are self-starters, that happy face who can work on their own initiative without having to be constantly told what to do. Self-starters are ...
On Set With DevaCurl's Colin Walsh
Ask a stylist what professional beauty brand is synonymous with curly hair, and DevaCurl will more than likely be at the center of conversation. The multi-cultural beauty brand founded 12 years ago by Lorraine Massey started where all successful ...
L'Oréal Professionnel's F/W 2015 It Girls
Reveal your client’s inner it girl this season with L’Oréal Professionnel’s latest fashion and celebrity inspired looks, brought to life by it girls across the globe (Jerry Hall, Helena Bordon and Loan Chabanol). Colored and ...
10 Tips To Instagram Stardom
We are often asked how to get recognized on instagram. We know it’s not easy, but it is SOOOO worth it. Many professionals have earned new clients as a result of a great IG page. Ten tips to Instagram stardom here.
Symphonic Structures
This black and white collection is a celebration of hair’s shine, shape and femininity. “The Symphonic woman is classic, classy and timeless. She is fashionable and everpresent,” says Alexandra Newman-Sandowsky, a stylist at ...
Holiday Allure
Ted Gibson, who coifs countless celebrities, treats every client as if she is a star prepping for her red-carpet moment. For many women, that red-carpet moment might be during the holidays and, more traditionally, New Year’s Eve.
Diaphanous
Educator, mentor, business owner, stylist and trend columnist Tracey Hughes values balance in all of her collections. In Diaphanous, it’s all about the delicate placement of intense hues within explicit forms. "The exquisite, ...
Tips on the Trend: Casual Cool Braids
What do the Hunger Games, Coachella, and Frozen all have in common? Fantastic braids! And based on trends on the Spring/Summer 2015 runways, braids are here to stay. This season, braids are all about adding a cool-girl twist that can be worn day ...