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In The Know|News|Jul 24, 2012

Davines Sustainable Beauty Day 2012

Davines and The Fruit Tree Planting Foundation are teaming up for the second annual Sustainable Beauty Day, a proud partnership that raised over $25,000 due to the participation of 54 salons in the US and Canada last year. This year the effort aims to raise $50,000 to fund a fruit tree planting project in Brazil.

Career|Articles|Jul 24, 2012

OPI Launches Diamond Dust Hues

OPI has released two new high-shine hues—DS Indulgence and DS Luxurious—to join the Designer Series by OPI collection this fall. Fusing fashion and technology, the Designer Series lacquer formula is enhanced with real diamond dust, offering light reflecting, multidimensional color.

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Career|Articles|Jul 23, 2012

Make Up Show Chicago

The Make-up Show Chicago featured more than 60 top professionally-focused brands and over 3,000 beauty professionals, buyers, industry educators, press, and retailers all together in this large beauty event.

Career|Articles|Jul 18, 2012

Gotu Kola, Herb of Youth?

There is a new product line out called GotuKola USA Youth Spring, which includes a shampoo, styling cream, two oil treatments (Natural oil and Silver oil), and hair mask. Containing the signature Gotu Kola plant, the products claim to help aid in hair growth, improve circulation and aid in skin irritations.

Career|Articles|Jul 16, 2012

Wedding Day Business Tips

A client’s wedding day should be perfect all around, from the dress to the hair to the make-up. As a stylist, you need to be prepared to create the ideal hair style your client wants—remember a hair style can make or break their confidence on their big day, so you want to make sure you take all elements into consideration. Vivienne Mackinder gave us her top tips for creating a successful bridal experience for your client.

Career|Articles|Jul 13, 2012

How-to: Modern Vintage Finger Waves

Modern Editors just recently visited Genacelli Salon in Chicago to preview a new product called the InStyler IQ, the salon professional version of the original InStyler, Amazing Rotating Iron. Celebrity Stylist Dean Banowetz taught us about the product and showed us how to create modern looking vintage finger waves...in minutes!

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Career|Articles|Jul 9, 2012

Be Open to New Ideas

Back in the 80’s, Madonna and others made dramatic fashion statements that others copied, but today style makers like Nicki Minaj, Lady Gaga, Kelly Osborne and even Lauren Conrad with her dip dyed ends, change looks so often, they don’t want us to necessarily copy their look, they want to inspire us to think beyond the mainstream of fashion and beauty.

Career|Articles|Jul 5, 2012

Shades of Siren

Fashion and beauty photographer Jim Malucci and Creative Director Tim Ravenna came together under a united vision to create an underworld masterpiece that encapsulates mystery and beauty. This how-to will teach you the steps on how to give your clients a showstopper “mystical mermaid” look. Working with Hypnotik Hair, taking inspiration and classic glamor from the series Magic City and intertwining with fantasy, stylist Jean Marc Choffel shows us how to get the looks.

Career|Articles|Jun 29, 2012

Olympic Dreams

Every Sassoon collection begins with an idea or theme, and for Summer 2012, it was the Olympics and the relationship between women, sport and hair.

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