Alterna's 'Equilibrium' Exposed
When Alterna’s Global Creative Director, Michael Shaun Corby, conceived the Equilibrium collection, he searched the globe for inspiration. View or download technicals for these four looks.
Luis Alvarez: Paradise Lost
Luis Alvarez turns up the heat in Miami with full, lush styles for spring. Click here for more of his inspirational shoot.
The Thin Chromatic Line
At iDaburn Salon, in Vancouver, B.C., Canada, stylists used rocker runway looks as inspiration for rebellious hair.
Working the Desk
Does your desk generate money, or do you view it as pure expense? At Robert Jeffrey Salon in Chicago, owner Robert LaMorte applied a two-pronged approach to profitizing his desk.
Name Game
Edgy service names give clients new ideas, too, as do the mirror-embedded touch-screens, which show movie clips, local ads and individual stylists’ portfolios.
Tell and Show
Seasonal trends are change-makers best friends—if they get clients hyped about the looks. At Hair Café in Santa Monica, owner Philippe Schaedler has every base covered.
Recharging Retail
“Bring-in-your-products” programs are intended to get clients to switch to your salon’s brands. For extra kick, try this one:
VIDEO: Kevin Murphy, Making Waves
Murphy created a strong cut and two variations of the seasons hottest trend—waves—exclusively for MODERN. His boho-chic soft waves, and defined waves are two trends to watch this season.
Refresh Yourself
Feeling bored with your clients and the same old color services? Below are a few ways to get inspired to try new color tactics on your clientele. Break out of your rut today!
The New Economic Dialogue
There’s no question about it—clients are cutting back. With this change in spending and in thinking, it’s up to you to start a dialogue during your client consultation that will encourage clients to keep coming in for services.
Keeping Clients in Style for Spring
The fashion world is predicting pale, bleached colors and grey-casted neutrals crossed with intense, flashy colors. How is this going to translate to hair color for your clients this season?
Stylist's Pick: Aveda’s Be Curly
April Lyn Graffeo, co-owner of Indra Salon and City Spa in Andover, Massachusetts says the product is great for women with short and straight hair; by adding a bend, Curl Control takes away the “pin-straight” look and gives movement.
Modern Salon Learning FAQ
MODERN SALON delivers education to you every month in our magazine and every day on our site, modernsalon.com. Did you know you also can take continuing education classes at modernsalonlearning.com?
Aveda’s Spring/ Summer 2009 Collection
Under the creative direction of Antoinette Beenders, Global Creative Director/VP Creative for Aveda, the team used texture, color and volume with shades of violet and rose for edgy spring styles.
When Core Clients Hit Hard Times
Like many established salon owners, Damiano and Teri Guardino of Moda International in Forest Hills, New York, have benefited from a strong, local client base. What do you do when core clients hit hard times?
“Retail As Destination” Mindset
Salon owner and NCA president Mark Goodman says high-yield retailing requires a “retail as destination” mindset, at least four product lines and extreme accessibility, including a place to test and try, plus street visibility.
Stellar Customer Service
What’s Jerry and Karen Gordon’s manifesto on maintaining your base? Give people what they want—along with what they’ve yet to discover they want.