Travel Tuneups: Wellness Retreat in Portugal for a Healthier 2027
From restorative treatments to personalized fitness and nutrition, Longevity Senses Cascais offers three wellness getaways to help guests build healthier habits.
by Anne Moratto
The New Economic Dialogue
There’s no question about it—clients are cutting back. With this change in spending and in thinking, it’s up to you to start a dialogue during your client consultation that will encourage clients to keep coming in for services.
by Web Editor
July 11, 20113 min to read
There’s no question about it—clients are cutting back. Whether they’re stretching appointments, changing their services or giving up hair color, it’s hurting your bottom line.
With this change in spending and thinking, it’s up to you to start a dialogue during client consultation that will encourage clients to keep coming in for services. Here are a few ways to get started:
Scenario 1
Client: “I am just going to come in for cuts and do my own color at home to save money.”
Stylist/Colorist: “Actually, there are ways we can help you save money on your color here in the salon and guarantee better results every time. Would you like to hear them?”
Offer the following suggestions:
Adding subtle highlights to a graying client who colors her hair dark. It’ll help disguise the new growth and let her go longer between appointments.
Offer a complimentary color glaze to refresh between appointments, allowing your client to stretch the time between. This is a good option for redheads, who fade fast.
Lowlight your blonde clients so they don’t have to come in as often for touch ups.
Sell them color-care shampoos or color-enhancing shampoos so their services last longer. Don’t forget to encourage them to only shampoo two or three times a week to keep color fresh.
Offer a gray-blending service to clients who are getting complete gray coverage, but ready to let a little of the gray peek through. Silvery gray mixed with ashy brown or creamy blonde can be beautiful!
Give them a cut that helps camouflage re-growth.
Scenario 2
Client: “I can’t afford expensive salon products, I’m going back to drugstore brands.”
Stylist/Colorist: “I understand; products can get expensive. However, why don’t you show me how much of your styling products you are using? You may be using too much. This little bottle should last for six months when you are using the product properly. Also, the shampoos and conditioners we sell here are going to leave your hair in better shape than non-professional products. Your color will last longer, and your hair will be protected from harmful elements in the environment. Plus, it’s specially formulated for your hair type. And don’t forget, the salon has a sale on the brand you use coming up next month. Maybe you could stock up then.”
Scenario 3
Client: “I am going to grow out my short hair so there is less maintenance.”
Stylist/Colorist: “Great! It’s definitely time for a change. You’ll want to book regular appointments while you’re growing it out so we can continue to give your cut a shape. Once you get to a length you like, we’ll figure out a style that works best for your face shape. You’ll be able to go longer between appointments, but you’ll still want to come in to keep the cut fresh every eight weeks or so. You might also want to try a new color with your new style.”
Subscribe to Our Newsletter
More Career
Pretty Empowered Helps Girls Explore Careers in STEM and Beauty
YWCA Metropolitan Chicago and Ulta Beauty Charitable Foundation (UBCF) brought together 150 girls ages 9–14 for Pretty Empowered, a hands-on experience designed to build confidence and introduce girls to careers options.
by Staff
How Giving Back Helped My Salon Stand Out in a Saturated Market
Like many hairdressers, I saw opening a salon as the next logical step. But I also wanted my salon to be a little different, and needed to figure out ways to stand out in a sea of salons.
My Salon Suite To Award 375 Scholarships to Future Beauty and Wellness Professionals in Partnership with Premiere & PBA
Powered by the brand’s Suite Relief Program, a North America initiative funds education and trade show access for students across cosmetology, barbering, esthetics, nail technology, and massage therapy.
The Scroll Stopping Stylist: Strategies for In-Salon Content Creation
What makes salon content worth a pause? Hairstylists Janelle Eyre, Sean Crutcher and Luis Rodriguez share how they show their work, earn guests’ trust and make posting feel manageable. You can get MORE from these artists in our upcoming webinar!
by Anne Moratto
Why Salon Work Makes Your Body Ache & What You Can Do to Feel Better
We learn some simple moves and strategies to keep the blood pumping through the muscles and limit posture problems from The Balanced Beauty Pro
by Anne Moratto
Paying It Forward: What I Wish I’d Learned in Beauty School
Anny VanDriel, owner of Be Rosie Salon and creator of Pricing Isn’t Personal, volunteered to share a pricing presentation to beauty school students a year ago, and ended up learning more than she expected.
by Anne Moratto
Level Up Your Artistry
From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.
Sponsored by Ulta Beauty
Challenging the Rules of Haircutting: An Interview with Nashville Artist Stan Newton
With more than four decades in the industry, hairdresser and MODE Education founder Stan Newton has built a career around the art and discipline of cutting hair, learning the rules so he can break them.
by Anne Moratto
How Beauty Professionals Can Evaluate and Expand Their Service Menus
Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
by Anne Moratto
How to Build a Sustainable Beauty Career Without Burning Out
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
by Anne Moratto
Where Are Salon Suites Headed Next?
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
by Anne Moratto
Sport Clips Haircuts Hosts First-Ever Virtual Education and Career Experience for Stylists
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
by Staff
Physical Therapist Shares Best Posture Tips for Hairdressers and Nail Technicians to Prevent Neck, Back and Shoulder Pain
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
by Anne Moratto
The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
How AI Can Help Independent Beauty Professionals Build Stronger, More Profitable Businesses
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
Pre-PRIDE: Finding Allies in the Beauty Salon
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
by Anne Moratto