Selfie Must-Have from NovaLash
The NovaLash fLASHlight creates picture-perfect lighting for lash stylists, makeup artists and beauty pros who need to show their work–and themselves–in the best light.
Win a Trip to LASHoff '18
Enter to be the first Ultimate Fan Judge in NovaLash's 7th annual LASHoff 2018.
Sponsored by NovaLash
Vote For Your Favorite Lash Look - Part of NovaLash's LASHoff Awards '18
After much anticipation, the finalists for NovaLash’s LASHoff contest have been announced! See the finalists and vote for your favorite.
Sponsored by NovaLash
HOW-TO: Take Jaw Dropping Eye Lash Pics for Social Media
NovaLash's Sarah Anne, a certified lash artist, offers advice on how to take the best eye lash photos you can to get the most engagement on social media.
Sponsored by NovaLash
Move Aside Mermaid Hair, Rainbow Eyes are Officially Trending!
Rainbow eyes are officially trending! Adding color to any of your client's lash extension services can have a dramatic, colorful-looking result.
How This Lash Artist Went From 4...to 36 Clients in a Flash!
Six months after winning NovaLash's LASHoff, Sarah-Anne Barham's lash business has been booming. Now she's booked up 4 months in advance and she can’t take on any new clients. "In fact, I currently have a waiting list of 36 people who are waiting for a slot to be open!" she says.
Sponsored by NovaLash
NovaLash’s LASHoff Contest 2018 Takes Off
Calling all lash stylists and salons! Enter LASHoff, the eyelash industry's first annual contest held by NovaLash to promote lash artists from around the world. The winner will receive over $25,000 in cash, prizes, advertising, marketing and travel with NovaLash. Sounds like a good deal to us!
Sponsored by NovaLash
Eye Do: Lashing for Special Occasions
Lash artist Fotini Filini shares tips on lashing clients before their big day.
by Jamie Newman
Share Your Love for Lashing as a NovaLash Brand Ambassador
Lash artists enhance their career and gain industry exposure while representing a global beauty brand.
by Anne Moratto
NovaLash Wins ASCP Skin Deep
These awards, which were chosen by esthetician members of ASCP, celebrate the top professional products and devices in the skincare industry.
3 Products You Need if You're in the Lash Application Biz
Lindsey Rae Joslyn Rohner, NovaLash Trainer and Brand Ambassador tells us her three favorite products she couldn't live without as a professional lash artist.
Sponsored by NovaLash
Be a #LashBoss Like Lindsey Rae Joslyn Rohner
Lindsey Rae Joslyn Rohner is a NovaLash Trainer and Brand Ambassador. With NovaLash Lindsey has traveled the globe to train and teach others to be their own #LashBoss.
Sponsored by NovaLash
Macy and Mia Has Release Cruelty-Free Makeup and Makeup Accessories
Macy and Mia, a new cosmetic line from Ohio-based stylist and educator DJ Victory, has launched its cruelty-free makeup and makeup accessories.
by Staff
Eyelashes Work Wonders for Clients Who Like the "No Makeup" Look
Marilyn Burr, an esthetician and lash artist, has built a thriving business using NovaLash eyelash extensions. “I have many clients who need to look polished and professional, but who are not allowed to wear much makeup at work or they don’t think it looks appropriate for them,” Burr says. The answer? NovaLash!
by Anne Moratto
Revitalize and Maintain Lashes and Brows with NovaLash's Lash+doctor
Voluminous lashes and bold brows are two of the biggest trends in beauty today. But follicle aging can cause loss of hair on the eyebrows and lashes. Lash+doctor serum from NovaLash contains a powerful complex that revitalizes and maintains hair in both areas.
Purchase Lash+doctor and Support Breast Cancer Awareness!
Throughout October NovaLash will help bring Breast Cancer to light by contributing $5 for every Lash+doctor sold.
Sponsored by NovaLash
Love at First Sight! 2 Back-to-School Eye Lash Extension Looks You Have to See
It's back-to-school season! Offer your clients a finishing touch to their cut and color services by recommending NovaLash eye lash extensions! There's all different kinds of lash options. By using different lengths, thicknesses and curl types on each customer, you’ll create a look that’s natural and beautiful. Here are two distinct looks you can choose from.
Sponsored by NovaLash