Self-Lash-Extension in 10 Min with Extension Mermaid Lashes by V-LUXE
A soft, fluffy, and multi-dimensional finish is the signature feature of the Extension Mermaid design. These fishtail-shaped lash clusters have been expertly created to achieve a unique lash look for your client.
Ardell Beauty Sponsors the 2018 Make-up Artists and Hair Stylists Guild Awards
Oscar-winning makeup artist Greg Cannom and four-time Emmy-winning hairstylist Mary Guerrero received Lifetime Achievement Awards, while Oldman was the evening's Distinguished Artisan Award honoree.
by Anne Moratto
NovaLash Releases miniMR.
The miniMr. from NovaLash releases a soft and luxurious mist onto clients’ eyelash extensions.
GET THE LOOK: Green Eyes for Springtime
In the spirit of springtime and St. Patrick’s Day, NovaLash created this green, whimsical makeup look.
Sponsored by NovaLash
TRENDING NOW: Eyelash Extensions for Your Male Clientele!
Eyelash extensions aren't just for the ladies! Here are some tips and techniques on how you can introduce this service to your guys.
Sponsored by NovaLash
The i-ENVY Professional Starter Kit
The i-ENVY Professional Starter Kit includes 27 false eyelash essentials with a vanity case.
How to Win a Client in 10 Days
With these 10 business-building tips you can make your service stand out to ensure you have a new client in your book.
Sponsored by NovaLash
Like Flutter: Eyelash Extensions Go Softer and More Natural for Spring
Do all beauty trends follow each other? As we start to see a softer, more natural trend in hair and hair color will this also be reflected in eyelash extensions and lash designs?
by Anne Moratto
NovaLash Names Its 2018 Lash Artist of the Year
Tonje Fjeldberg Elshaug of Alfaz del Pi, Spain was named 2018 Lash Artist of the Year, the second year in a row a global lash artist has taken home the top prize.
by Jamie Newman
Show Off Your Eyelash and Eyebrow Looks Here!
Are you a lash artist or an eyebrow connoisseur? Upload your photos and show off your talent right here.
Sponsored by Grande Cosmetics
NovaLash's miniMr.
Meet the miniMr. by NovaLash! This tool for lash artists dispenses the precise amount of distilled water to accelerate the curing process of the Platinum Bond adhesive.
LASHoff 2018: Finalists Announced!
2018 marks the 7th annual LASHoff Awards, which will be held February 9 in Houston. The event and competition celebrates top Lash Stylists and Salons from around the world to further develop their business. The highlight? The winners of Lash Artist of the Year and Fan’s Choice of the Year will be announced.
by Jamie Newman
2 Ways to Save Time & Be More Efficient When Applying Lashes
Bianca Martinez, NovaLash Brand Ambassador and influencer, loves the concept of saving time while being more efficient when applying eyelash extensions on her clients. Learn her secrets to success!
Sponsored by NovaLash
Why You Should be Using the LASHcloud if You Have Lash Extensions
The LASHcloud by NovaLash suspends lashes and delicate skin around the eye in mid-air while you sleep. The crescent-shaped pillowette prevents the tangling and twisting of lash extensions caused by pillow friction, leaving you with longer-lasting, more beautiful lashes.
Sponsored by NovaLash
Ready, Set, LASHoff! See NovaLash's LASHoff Awards Finalists
The votes are in but these LASHoff Awards finalists will have to wait until February 9th to see who wins. These lash artists have already made the ranking of Brand Ambassadors for NovaLash in 2018.
Sponsored by NovaLash
Meet the 2018 NovaLash Brand Ambassador Squad!
NovaLash announces its new lash squad for the Year! Some familiar faces along with many new ones, these NovaLash artists are the crème de la crème. Each fall NovaLash searches world-wide to assemble the best group of lash artists and develop their careers.
Sponsored by NovaLash
How Long Do Eyelash Extensions Last?
When wearing NovaLash extensions, only Platinum Bond adhesive will break the bond between the natural lash and the lash extension. Learn more about this product's features and benefits.
Sponsored by NovaLash